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Sunday, April 06, 2008 

Why the new Brave & Bold isn't doing so well

The Newsarama blog, in response to one of The Beat's own sales analyses, asked why hardly anyone is reading The Brave and the Bold if it's a fun book.

I think the best answer is because people like Dan DiDio and their obsession with killing off/demonizing characters instead of more positive uses out of them is discouraging people from really buying it more. Or, they could be waiting to buy it in trade format. I think the former possibility is answered by the following commentor on Newsarama:
B&B appeals to intelligent readers who appreciate the history of DC’s universe and the caring attention Waid and Perez give to the characters they use in their stories. Such readers have by and large stopped reading DC comics, since the bulk of the DCU is now run by overgrown fanboys with dismemberment fetishes.
When much of a universe is victimized as badly as it's been by an editorial staff as bad as what DiDio represents, is it any wonder that the embarrassment rubs off on even something that might be better, and makes it hard for anyone to feel up to buying it?

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