Wednesday, September 01, 2010

Darwyn Cooke tells how DC and Marvel must change

Cooke, who's authored New Frontier for DC, offers a few good points on how the big two must change their approach to marketing, starting with how they can't just market to perverted 45-year-olds. I can think of at least one more he didn't mention: they've got to change their format to something that would be accepted in bookstores more easily, even if it doesn't have advertising included (something I'm sure a lot of people would actually prefer). That's another serious problem with the comics industry today, that they're not adapting to new times and updating their whole approach to serial fiction. If they don't, how do they expect their products to find wider attention and markets?

2 comments:

  1. The level of self-reflective, projecting, silly and obtuse “argument” (to give it too much credit) in these comments is part of the same paradigm of the dying market for Disney and Warner comicbooks.

    Corporatism is fascism, and fascism is never going to make good comics. Mind control can be cool in a comicbook but when media forces use it in real life to engineer consent, it cannot end well.

    The end.

    crossposted from 4th Letter! where I originally felt moved to put it.

    ReplyDelete
  2. Hahaha, this guy is awesome! I assumed the '45-year old pervert' thing was just a (truthful) blog line. This'll get the creepy middle-age fanbots at the comic forums POed for awhile.

    Sack Dummyo and Qrapsada and put this guy in charge.

    ReplyDelete