The Four Color Media Monitor

Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.


Wow, DC must be desperate to get an audience for the Flash as it stands now

I don't think I've seen this kind of promotion in publishing schedules that often:
THE FLASH: THE FASTEST MAN ALIVE #14
Written by Marc Guggenheim
Art by Tony S. Daniel & Art Thibert
Cover by Joshua Middleton
DC Comics announces the second month of a special FLASH promotion as the Fastest Man Alive’s world changes forever! Retailers: please check your the Previews order form for a special incentive designed to help you meet the demand for this story. Fans: remind your retailer early and often to order you a copy!
On sale July 18 • 32 pg, FC, $2.99 US
Something tells me that, with the way sales have plunged for the Scarlet Speedster's title sometime after the forced replacement of Wally West with Bart Allen, they are desperate to try and get people to come back. Sorry, but, only if they're willing to be honest and say clearly that they'll bring back Wally and Linda West, little the worse for wear, will I be willing to consider. This news clip doesn't say anything beyond what we see, other than the superficial "changes forever" cliche, and so I see little reason to be tempted to fall for this rather absurd-looking type of advertising.

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