Announced today in a series of editorial promotions, Vice President and Executive Editor Bobbie Chase will now be in charge of overseeing not just DC’s current imprints like Wildstorm and Young Animals, but a brand new Young Readers imprint set to launch in 2018.They already had an imprint they called "Johnny DC", and look where that wound up - on the memory lane pile. And if the cover prices for this new line are more than children can afford - 3 dollars or more - then there's no chance this new imprint will do much better.
Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.
Monday, May 08, 2017
DC did a young readers line before, yet Gizmodo thinks this latest imprint is new
IO9/Gizmodo's talking about how DC is launching another imprint for younger readers, as though it never happened before:
Johnny DC had Teen Titans Go, which outlasted the 2003 Teen Titans animated series by about three years, and the DCAU spinoff comics, so that was good stuff.
ReplyDeleteYou know these Current Year sites, "before me, nothing; after me, everything." I suppose I shouldn't be that surprised that stuff from even a decade ago is now down the memory hole.
The new imprint, whatever it ends up being called ("Young Reader," possibly), is new. Yes, DC slapped the "Johnny DC" logo on a bunch of titles (mostly based on animated properties) aimed at younger readers ... but I don't see anyone suggesting this the publisher's first-ever effort. (For that matter, there was also the short-lived Minx imprint under the Vertigo umbrella, mostly targeting teen girls.)
ReplyDeleteDC does, however, seem to be fully staffing this initiative, with listings seeking an editor, associate editor and assistant editor.
Very interesting. http://thefederalist.com/2017/05/10/x-men-torture-head-heritage-think-tank-new-comic-book/
ReplyDelete