Basketball star develops a comic with Archie

Variety reports Shaquille o'Neal, famous veteran basketball player, is developing a comic at Archie, about the history of a former African king who'd fallen victim to slavery and gained freedom through piracy:

NBA legend Shaquille O’Neal has partnered with Archie Comics to develop “Vengeance Unchained: The Legend of Black Caesar,” a new comic book series about the rise of the mythological West African pirate. Stephanie Williams will write the series, while Ray-Anthony Height and Studio Sky-Tiger will handle the art.

The official logline for “Vengeance Unchained” reads, “An African king of extraordinary physical presence must navigate the brutal transformation from royalty to slavery to piracy, searching for his kidnapped love while discovering that freedom in the Caribbean comes only to those willing to take it by force.”

“Growing up I always loved stories about warriors who refused to quit,” said O’Neal. “Black Caesar starts as a king, loses everything, and takes his freedom back on his own terms. That’s the kind of story I want to help tell. We built something that’s going to entertain you and make you think, and I’m ready for the world to see what we created with Archie Comics, an iconic brand I have been a big fan of for many years. Archie has such an incredible legacy of storytelling and being able to collaborate with a brand that has meant so much to generations of fans made this project even more exciting for me.”

What I don't understand is why O'Neal wants to do this with a company that's long succumbed to wokery, and based on that, is hardly the best place to do such a project. There's bound to be plenty of independent publishers where he could've produced this project, and it would've been just as significant. I'm sure the history O'Neal's building on has importance, but doing it at Archie is decidedly not recommended. They tainted their legacy in the past 15 years, and it still doesn't seem like they'll ever mend it.