Monday, February 09, 2009

Marvel restarts the Ultimate line

At the New York ComiCon, Quesada and company announced that they were ending the current Ultimate line and starting a new one (via The Beat).
Turning to Ultimatum, Quesada showed slides of "Ultimate Requiems." "We're kind of saying goodbye to those books," said McCann. "We're canceling Ultimate Spider-Man," said Quesada to a startled crowd. [...]

"We are introducing Ultimate Comics," said Quesada. Bendis talked about Ultimate Comics Spider-Man, starting with a new #1, with David LaFuente as the new artist. "You can tell it's going to be good because it has the New Avengers lightning bolt on the cover," said Bendis.
Ha ha ha, very funny. I do wonder why they're still keeping on with this weak publicity stunt of cancel/relaunch? By now, I guess the Ultimate line has lost its momentum, though it wasn't much to crow over when it first began, recalling how disturbing Ultimate X-Men was when Mark Millar first wrote it. That title most certainly wasn't entry-level as they claimed it was way back in 2000.