« Home | How can some of Carol Danvers' past stories allege... » | Why would they even want to be WW fans if they don... » | The PC propaganda that may still be within DC's ou... » | The Muslim Ms. Marvel is being pushed into animation » | Valiant sides with Hilary Clinton » | Bubble Zoom could make reading comics on phones ea... » | Greg Rucka tries to censor Frank Cho's WW art, so ... » | How can they dominate if books have become seconda... » | Manga publishers take to crowdfunding » | The Big Two's audience is slowly abandoning them a... » 

Friday, July 29, 2016 

Does Marvel really care about Cancer Awareness Month?

A retailer in San Diego says their alleged efforts to help the American Cancer Society raise awareness for health topics like cancer aren't really being done to raise charity for the group at all, let alone any group dedicated to these subjects:
1. Prostate Cancer Awareness? They neglect to work with an actual Prostate Cancer group, instead going to the American Cancer Society to come up with a message that subverts attention from Prostate Cancer and offers no education or resources about it.

Where is the warning that "The number of new cases of metastatic prostate cancer climbed 72 percent in the past decade from 2004 to 2013" or that the frequency of Prostate Cancer is higher than that of Breast Cancer?

2. Limiting this incredibly important message only to VARIANTS. If Marvel truly wanted, "to continue bringing awareness to further increase the survival rate," why guarantee that only a small subset of the small subset of people buying Marvel Comics in September see their message? Doesn't the message belong on EVERY COMIC that month?

3. Limiting this incredibly important message only to VARIANTS redux. Speaking of limiting this to variants… Retailers cannot simply order these variants and support Prostate Cancer Awareness, they must order the equivalent of a previous month's issue to qualify to buy these variants! This means most retailers will have to order far more copies of the book than they actually need or want or risk looking like jerks by not supporting the effort.
Let me take a moment to note that, while I understand they don't want to feel awkward by making it look as though they're not supporting the effort, it's absurd the retailers want to order variants at all. Yes, seriously. Because they only appeal to collectors, and it's hurting both image and the companies' own wallets by spending so much on variant covers. There's plenty of ways to raise awareness to the topic without relying on variants to do so.

But here's where it really gets troubling:
4. Oh yeah. Let's forget everything else. This is an important effort and after all, all of this extra money that Marvel makes from the additional sales of these variants is going to fight Prostate Cancer, right? NO! Just like the Breast Cancer and Bullying covers, Marvel is keeping the windfall.

Most retailers probably can't even consider donating profits from the sales of these covers because the extra expense involved in ordering them means there will be no profit. Risk not selling any of the regular issue covers you were forced to buy because people were moved to buy the PC variant or not order the variants and look indifferent to the disease and those affected, should they come looking for them, while Marvel profiteers, yet again. With great power indeed! Disgusting!
"Profiteering" is the perfect word to describe a lot of the stunts mainstream superhero comics have pulled for many years. This is just one of the most cynical yet. Phony advertising for a health campaign, and none of the money they make goes to the organizations researching it, nor does Marvel donate a penny. That's very reprehensible conduct on their part, but hardly shocking when you think in hindsight about many of the worst steps they - and even DC - have taken for a long time. And that's why, if they won't donate any of the sums they've made to decent health organizations, then nobody should be buying the books, variants or no variants.

Marvel's probably doing these stunts to cover for some of their worst storytelling. But all they're doing is making themselves look worse, like they really care about vital issues, even as in reality, they care more about money.

Labels: , , ,

Instead of aiding Marvel's cynical profiteering, I will donate directly to the ACS and/or the Cancer Research Institute.

Post a Comment

About me

  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
My profile



  • avigreen2002@yahoo.com
  • Fansites I Created

  • Hawkfan
  • The Greatest Thing on Earth!
  • The Outer Observatory
  • Earth's Mightiest Heroines
  • The Co-Stars Primer
  • Realtime Website Traffic

    Comic book websites (open menu)

    Comic book weblogs (open menu)

    Writers and Artists (open menu)

    Video commentators (open menu)

    Miscellanous links (open menu)

  • W3 Counter stats
  • Click here to see website statistics
  • Bio Link page
  • blog directory Bloggeries Blog Directory View My Stats Blog Directory & Search engine eXTReMe Tracker Locations of visitors to this page  
    Flag Counter

    This page is powered by Blogger. Isn't yours?

    make money online blogger templates

Older Posts Newer Posts

The Four Color Media Monitor is powered by Blogspot and Gecko & Fly.
No part of the content or the blog may be reproduced without prior written permission.
Join the Google Adsense program and learn how to make money online.