Marvel mishandled retailing sales of Captain America #25
A retailer at ICV2 echoes a similar sentiment to mine and various others, that Joe Quesada should resign as Marvel's EIC:
I'd like to respond to John Riley's comments on Captain America. Diamond was sold out of Captain America on Sunday night. I always do my re-orders on Sunday night and when I went to increase my orders on Captain America #25, they were already sold out. So obviously there were dealers who had inside information about this book. It must be nice to have inside information like that. There have always been extras on all of the Civil War books except this one. Hmmmmm! Sounds like a scandal to me. But that is the beauty of a one distributor system!More than just that, it was an insult to fans, and really, the audience would do better not to waste time and money upon their latest publicity stunt. Still, this is interesting in a way, because it shows that, while no doubt Marvel is hoping to make big money out of this, they went about it surprisingly poorly. The store manager here is right, Quesada should resign, and this may be just what's needed in order to see to it that he finally takes a hike.
Last night I asked myself how I could have missed ordering big on this book, so I looked in the December Marvel Previews and there was one of those black classified stamps across the content description for Captain America #25. How silly and ignorant is that. What other surprises await us with the other "classified" books?
Marvel handled this poorly. They made us retailers (with the exception of the retailers who had inside information) look like morons! They cost us sales and hurt customers. Let me be the first to call for the resignation of Joe Quesada. This was a huge blunder for Marvel and the industry as a whole.
Labels: Captain America, marvel comics
