The Four Color Media Monitor

Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.


For many stores, it's a hit-or-miss business

The Seattle Times writes what might be one of the more honest takes on running a comics store these days:
Like any stock-market bet or Vegas gamble, the owners of a couple thousand comic-book stores in the United States try to pick the right mix of Batman, Superman, Spider-Man and lesser-known book titles that might sell.

And if they don't?

"That's money sitting in a box," said Chris Brady, 38, who co-owns 4 Color Fantasies in Rancho Cucamonga, Calif.
And why? Because a lot of the products have been non-returnable for years, maybe the biggest mistake the store runners have made since they began in the late 1970s. The article is still fairly superficial though.

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