For many stores, it's a hit-or-miss business
Like any stock-market bet or Vegas gamble, the owners of a couple thousand comic-book stores in the United States try to pick the right mix of Batman, Superman, Spider-Man and lesser-known book titles that might sell.And why? Because a lot of the products have been non-returnable for years, maybe the biggest mistake the store runners have made since they began in the late 1970s. The article is still fairly superficial though.
And if they don't?
"That's money sitting in a box," said Chris Brady, 38, who co-owns 4 Color Fantasies in Rancho Cucamonga, Calif.