The Four Color Media Monitor

Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.


Kieron Gillen sounds like he's planning a controversy stunt in Iron Man

The way he's promoting this upcoming "secret origin" for Tony Stark already sounds sensationalized:
“The Secret Origin of Tony Stark” will encompass “about 11 or 12 issues,” according to Gillen, starting with May’s Iron Man #9. It focuses on both Iron Man in the present day — which is about 75 percent of the story — as well as flashbacks to Howard and Maria Stark, Tony’s parents, and their “Stark Seven” of both familiar characters (like Dum Dum Dugan) and new ones. Much of the arc is set in Nevada, due to it housing both Las Vegas and Area 51.

“This is big,” Gillen said. “By issue #10, Tony’s conception of everything will have changed. I saw what Dan Slott’s been up to these past few months, and I said, ‘I want a piece of that.’ This will be interesting in terms of response. It’s not going to be minor.”
Any writer who's going to cite Slott's worst publicity stunts isn't doing much to guarantee confidence he's got the best intentions planned. Some more of the info about the story says:
The structure of the story, which revolves around a secret kept by Howard Stark (Iron Man’s father), not the hero himself, will bounce back and forth between the past and present.
We can only wonder: will it be that Howard made a Faustian pact with the mafia? It doesn't really matter; when Gillen starts citing Slott's own stunt as an "inspiration", that's a signal this won't be good news, even if the Mandarin doesn't switch bodies with Tony like Dr. Octopus did with Spidey. Any writer who really wants to leave a mark on the book shouldn't make it sound like they're aiming for publicity stunts.

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