The business of Midnight Comics
The Atlanta Voice interviewed Lloyd and Natasha Jones, the owners of Midnight Comics, an African-American publisher:
The married couple in question, Lloyd and Natasha Jones, started Midnight Comics on August 5, 2020, and six years later, the brand is flourishing.And in addition to having a successful business, we have a woman who's evidently finding success too. They'd be wise not to lend their talents to Marvel and DC so long as the Big Two are still dominated by PC-advocates. If Midnight's got some good stories to offer packed with merit, I'll buy some of their books in paperback/hardcover, and for now, wish them good luck in continuing to build up their publisher.
After dropping off the latest issues of “The Grey,” “Sol,” and “Tales From Midnight,” Natasha fiddled with a copy of “The Omnibus,” a massive tome of the writing pair’s works combined with the many illustrators they have hired to bring their words to life.
“This is everything we’ve written in the past 5 years,” said Llyod.
Asked what it means to own a Black comic book company with his wife, Lloyd said the art of bringing his and his wife’s thoughts to life is a “dream come true.”
“It’s personally a passion. We both love telling stories, and I have a lot of stories I want to get out,” Lloyd said. [...]
Natasha, the quieter of the pair, is a writer first and foremost. She said that she enjoys creating the characters of the Midnight Comics universe and watching them evolve as the illustrators take her notes and bring them to life on paper. [...]
No comic book character arc is complete without an origin story and a moment of clarity. For Midnight Comics, that moment came during Atlanta Comic Con 2021, a year after they began the business. Despite not being one of the household names, their table at Atlanta Comic Con was always busy. So much so that they ran out of comics.
“The way those books were flying off the shelves. We were like Ok this is the moment,” Lloyd said.
Asked what the most fun part of being business owners and artists has been, Natasha said, “For me, the creation of the characters, building their personalities has been the most fun part.”
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