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Thursday, September 18, 2008 

More misleading takes on the state of the industry

The South Carolina State paper interviews some store staff workers, and they say the following:
The comic book industry plummeted in the 1990s as new companies looked to make big profits on the cheap, using low-quality writing and artwork. But in 1997, the death of Superman — in which the world’s best-known superhero gets killed off in the DC Comics series — captivated audiences and helped re-energize the business.

[...]

“With all the movies coming out, even the bad (comics) are going to generate some interest,” said Rob Bowers, a 22-year-old hanging out at the shop Wednesday. “You get someone interested in the character, people are going to want to find out the rest of it.”
Here we go again. If sales are down as much as they are, then the above means very little. The young interviewee is also resorting to the sales-at-all-costs cliche, which is really tired by now. Badly written and drawn comics aren't what the audience needs.

And what good was the death of Superman, which was four years earlier than the year they mistakenly cite? Even if the Man of Steel didn't stay dead for long, stories like that, done only for publicity, are not being very creative. Nor did the boost in sales at the time last long either.

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