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Sunday, October 03, 2010 

Dan Buckley doesn't have the courage to admit the truth, that American comics are flagging

ICV2 interviewed Marvel's publisher Dan Buckley, who's long proven himself just as bad as Joe Quesada, and he babbles that:
It’s another pretty good year. The industry’s a little bit softer year over year, but considering the turmoil though that our economy’s gone through over the last three years experiencing softness the third year into it (single digit softness) is pretty good. I think everyone, the publishers, retailers, and creators, have performed very admirably in tough circumstances.
Yeah, right. Sooner or later, those pamphlet and periodical sales are going to really tank, and then he won't be so high and mighty - and boastful - anymore. His take on the price hike to $4 isn't much better:
I think it’s the appropriate price point for the entertainment value and quality that we offer in the books. The $3.99 price point was already the price point for limited series and one-shots before we moved some of our regular series up, and we still have several regular series that are at $2.99. If we want to continue to have the talent and the quality that we offer in those books, it’s a price point that we had to explore. What we offer from an entertainment standpoint is pretty solid and I think we should be proud of that.
Again, all he can offer is laughter at his sheer ineptness, when that 4 dollar price has only led to further decline. "Talent" and "quality"? My foot. And obviously, it doesn't occur to him that if they'd maintained better writing and not gone for terrible publicity stunts over the past decade, they wouldn't be at this low level today.

Buckley is another alleged businessman who's only going to bring about the ruin of the company he works for, and will go down in history alongside Quesada as someone who singlehandedly destroyed Marvel.

Via Comics Beat.

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