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Saturday, December 09, 2017 

It's always the newer stuff they advertise for digital services, and never the old

Again, there's news of Marvel making a special deal with a library service, this one digital, only to provide them with newer items built on poor groundswork:
The free library lending service Hoopla Digital has teamed up with Marvel Entertainment to add more than 250 Marvel comic books and graphic novels to its catalog. Patrons of public libraries that offer access to Hoopla can now download titles from series like “Thor: God of Thunder,” “Black Panther” and “Civil War and X-Men” to their iPads, iPhones or Android devices, or read them via Hoopla’s website.
If the Black Panther material they gave Hoopla turns out to be the brand new stuff written by leftists like Ta-Nehisi Coates, it'll be no surprise at all. The Thor material certainly appears to be one of their far newer products, and anybody who knows what 2006's Civil War was about can guess where that material's going.

But if they have offered older, better material pre-2000, Variety sure isn't making that clear, and that's the problem with such trade papers. They never know how to advertise these items in their own words, or don't want to. Because the older stuff never matters to these fools detached from the past.

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