Specialty store manager in Ventura County "contracted" to sell classic comics

The Ventura County Star tells about a man in the region who's making a living selling classics like the Action Comics premiere from 1938 "under contract":

The Ventura County comic book store owner sat in economy on a flight to Sarasota, Florida. In the backpack, sheathed in a hard-cased shell insulated by bubble wrap, was an original Action Comics No. 1. Heague is contracted to sell the 1938 comic book that features the first appearance of Superman and also marks the introduction of superheroes.

There are maybe 125 copies in the world. One in near-mint condition, once owned by and stolen from actor Nicolas Cage, sold at auction for $15 million in January.

Action No. 1 is not just a big deal. In the world Heague has been obsessed with since he bought Web of Spiderman and Green Lantern comic books at the age of 8, it is the biggest deal.

“It’s a unicorn. It’s such a rare thing,” Heague said. “What I have – the stores, my very existence – it wouldn’t exist without Action No. 1.”

Heague, the personable architect of a social media network that includes 22,000 Instagram followers and 9,000 on Facebook, owns Arsenal Comics & Games in Newbury Park and Ventura.

Four years ago, the Ventura native negotiated with Marvel for 6,000 copies of “Amazing Spiderman” to be published with a cover featuring the Ventura pier and the landmark two trees that once sat on a hill atop the city. It was his store's biggest-selling book ever.

He writes comics too in genres ranging from horror and superheroes to humor and romance. An Archies book he wrote with co-authors that include actor Patton Oswalt sits for sale in his stores.

With ties across the comic book industry, he's also developed a reputation for selling big-name books, like the publications that marked the first appearance of Spidermen, the X-Men and the Avengers.

A friend connected him to a man who lives outside of California and owns some of the most valuable comics in the world. The collection included an Action No. 1. The man was looking for someone to sell it for him.

Heague, 33, flew to the man’s home. They talked. Heague, who sells facsimiles of Action No. 1 for $9.99, held an original version of the comic book for the first time.

Just so insulting to the intellect how this is a big deal, but not the reprint archives of Superman's past publication history. Instead of talking all about what the Man of Steel was like in the past century, both good and bad, all they can discuss is owning back issues they'll never read, and keep in plastic "slabs" for ages on end. Even fascimiles are nothing to celebrate, seeing how expensive they are at nearly 10 dollars, and the money spent on those could also be reserved for printing more paperback/hardcover archives too.

I'm also not impressed that the merchant went out of his way to arrange for variant covers of Spider-Man boasting the sight of a Ventura location, but wouldn't negotiate for wall paintings that could feature the same scenario to sell at his store. No doubt, the guy doesn't see any problems with increasingly expensive pamphlets either, and if not, that's another serious letdown. And some specialty store owners even do contract work for all this? That too is ludicrous.

In addition to the above news, The PRP also highlighted a musician who's also making a big deal out of owning a back issue of the Action Comics premiere:

System Of A Down drummer John Dolmayan hasn’t only pursued a life-long passion of music with the aforementioned Armenian-American nü-metal stars, he’s also spent decades in the comic books industry. His Torpedo Comics shop in Las Vegas, NV has been featured on ‘Pawn Stars‘ and he’s worked conventions promoting the business, while also creating and launching comic books of his own.

Over the weekend, Dolmayan showcased what may be his most valuable comic, a copy of the 1938 Action Comics #1. That book marked the first appearance of the iconic DC superhero Superman. An 8.5 graded copy of that book sold for $6 million at auction back in April of 2024.

In other words, this guy's the next speculator to buy these classic back issues in circles on the market, just because owning one is such a big deal, and won't be selling it to a museum at all. That's what's wrong with the whole picture here, and again, it's hugely disappointing how the speculator market continues to be fawned over at the expense of merit-based storytelling in the present.