What Tom Brevoort says about the JLA/Avengers crossover

Popverse relays what the galling Marvel editor told a podcast interview about the making of the JLA/Avengers crossover, and how fans reacted to Superman besting Thor:

Marvel's longest-serving editor, Tom Brevoort, has a pretty thick skin when it comes to fan outrage. Having overseen decades of big narrative swings come out of the House of Ideas, he'd have to. And yet, there's still one moment of reader blowback that stands out to him, even decades after the choice in question went down. The reason?

Fans asked for it before it happened.

Brevoort was talking about his witness to unpopular decisions at Marvel (which comes with, we should note, absolute libraries worth of popular ones) on the Word Balloon Comics Podcast with host John Siuntres.

"I still hear from people that are angry about Superman [vs.] Thor," Brevoort told him.

Specifically, Brevoort is referring to the confrontation between the Man of Steel and God of Thunder that happened in 2003's JLA/Avengers #3. Krypton's favorite son ended up soundly defeating Asgard's, much to the dismay of Thor fans everywhere, but while people were grumpy about it after it happened, they were foaming at the mouth for it beforehand.

"The funny part for me," the current X-Men editor explained, "Is when we announced the project, Kurt [Busiek, writer] set up a dedicated email address that was like, 'If people have suggestions for what they want to see, email them there. We'll read through stuff and we'll look and see if there's anything.' One of the things that came in by the pound was fans on both sides of the equation saying, 'We want real fights with a real winner and a real loser. No mealy-mouthing about it.'"

I think a better complaint the audience could've raised is whether this represented one of the biggest problems with Brevoort's resume since the early 2000s - heroes clashing with each other instead of uniting against villains. Well okay, I realize that some of the leading villains in the story were Giganto, Fin Fang Foom and Krona, who IIRC, originally appeared in the Silver Age in Green Lantern. Of course, there's other problems with the story too, like retaining the mandate that put Kyle Rayner in the GL role, and Hal Jordan in the Spectre role?!? Based on that, this is why the tale doesn't age well.

That said, if we look at this story as a legitimate match between superheroes and their powers, skills and strategies, why does it matter so much whether Thor or Superman wins a duel against either? That's not what should count as a triumph. What matters far more if if there's a story where two or more superheroes from different universes and publishers can win a battle against formidable villains from either/both universes. But most importantly of all, what matters is the story merit. I think it's been unhealthy for mainstream comicdom in the long run to concoct these crossovers for the sake of pitting heroes vs each other. Why, this kind of event may have been what later led to 2007's Civil War, where fans reportedly told the MSM they were rooting for say, either Captain America or Iron Man, but no word was ever given as to the entertainment value of the overall story (and there wasn't). What's the use of these events if they're built on turning fandom against itself? That's what these crossovers feel like now, and it probably never occurred to anyone before.

All that told, something that needs to be made clear about Brevoort is that he's shameless, considering he's been party to many of the most unpopular decisions at Marvel, including erasure of the Spider-marriage, not to mention "narrative swings". And they have the gall to sugarcoat even that. If all a crossover tale like JLA vs. Avengers can do is present a divisive premise that has the effect of encouraging fans to choose a side as though one hero's less valuable than the other, that's what makes these kind of crossovers tasteless. Which was the case when it came to Avengers vs X-Men. In a time where there was more quality, it would've been far better if there'd been a team-up rather than a versus match, even if it was the villains who were pulling the strings. Now, both publishers have collapsed.