The Four Color Media Monitor

Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.


The Frightful Four sales-via-controversy statements

There's something more or less in common that the following four quotes have. And it's practically chilling, whenever I think about it:
"If nobody really cared, that's an insult to us. . .If they hate it, that's great. If they love it, that's great. But if they are like, 'Ehhh. . .So what? No big deal,' those are the ones that would bother us." - Rags Morales, in an interview with the AP Wire

"Love it or loathe it, Identity Crisis was truly an event" – Andrew Smith (Captain Comics), December 26, 2004, Scripps-Howard News Service

"Identity Crisis, whether you like it or not, has ushered in a new era for DC and has been quite profitable. It also left several loose plot threads for other creators to tackle." -- Carl Towns, reviewing JLA #115 for Paperback Reader

"I'm also can't wait to read the final issue of Identity Crisis. Like it or not, it's gotten a lot of people talking about it." -- Lefty Brown's Corner, December 14, 2004
Notice anything similar about the quotes above?

I'm not sure exactly how to describe it, but, what you see above is a textbook example of how to talk DOWN to the audience. It's insulting to the intelligence, and it's not how any professional should try and draw in an audience.

And I figure this pretty much explains why Paperback Reader seems to have such a tiny audience.

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7 Responses to “The Frightful Four sales-via-controversy statements”

  1. # Blogger Greg

    I also read Identity Crisis because I'm a sucker, but I have not bought any of the follow-ups. I didn't care the Countdown was a dollar. I agree - it's sad that DC (or Marvel, for that matter) don't care if people hate their stuff. I can hate it vicariously and not give them money.  

  2. # Blogger Avi Green

    Agreed. Similarly, it's a shame that the press did almost the same thing, and doesn't care if people hated the books either.  

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