The Four Color Media Monitor

Alexander Marlow's written on Big Hollywood about Paramount's upcoming Captain America movie, and how it's really just leftists around the world who could or do hate America, something some on the left stateside probably wouldn't be willing to admit. And according to the Hollywood Reporter, a lot of movie distributors across the world actually preferred the official title, seeing better marketing in it that way:

Though it is common for American blockbusters to feature less US-focused titles in foreign markets, Paramount largely decided against the alterations for Captain America, and instead gave foreign countries the choice of two titles, Captain America: The First Avenger or The First Avenger.

Interestingly, most international distributors believed the franchise name was so identifiable that not using “Captain America” in the title could risk losing ticket sales.

Which tells that, contrary to what the PC crowd in Hollywood would have us think, many of the countries where the film is likely to be screened are far from hostile to America and unlikely to bat nary an eyelash over it.

That said, it is a shame and certainly bewildering that South Korea, of all places, might have a problem with the title, something that surprised me even more than the other 2 countries that won't be running it under its official title, Russia and Ukraine. South Korea is having enough problems with North Korea's Kim Jong-Il lurking around the corner, and at the same time are having so much success selling electronics, cars and trucks from Hyundai and KIA, and likely even manhwa, their own version of manga, in the USA, yet they may have a problem with a movie bearing the name of a country where they're selling exports to? I just don't get it.

Labels: Captain America, marvel comics, politics