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Sunday, December 18, 2011 

DC cutting back on their digital offerings

In this Word Balloon podcast, DC Comics' marketing manager John Rood told them they wouldn't be doing much more digital installments of their output:
I think you’ll see us still experimenting, but I don’t think that any time soon digital first will expand greatly as a tool in our toolbox, you know? It’s something we’re experimenting with, but it’s not something that’s going to take a greater share of voice in the coming months. I don’t expect bigger ticket items, in terms of the effort to edit and create them, and then the effort to sell and pay for them, to be digital first any time soon.
Now what does that suggest? I'd say it's a strong signal not many care for their current output even in digital format. I for one would rather buy my books in printed format anyway, because it's so much easier to read while sitting on a sofa and holding it in my hands.

If it were a successful venture, Rood would surely be telling everybody that there's more to come, but clearly it hasn't been very successful at all. For which they'd be advised to look at the quality of their writing and the editorial mandates surrounding them, and see just how that's apparently turning everything into a failure for them.

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I knew this whole digital comics thing was yet another publicity stunt on DC's part.

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