AP Wire gets it wrong about Vertigo

While writing about the Sandman prequel Neil Gaiman's doing for his thriller series from 1989-96, the AP Wire gets some details wrong:

It was Sandman's ensnarement that saw Gaiman launch his telling of the DC Entertainment character for Vertigo Comics in 1988, a move that pushed him, the character and the publisher into a new level of storytelling and sales, with collected editions quickly becoming best-sellers.

Earth to AP: "DC Entertainment" didn't exist at the time; it was only DC Comics. Nor did the Vertigo imprint, which was only launched 4 years after The Sandman debuted. What a goof.

That aside, how strange this project - which relates to the older continuity post-Crisis on Infinite Earths - is being published now, probably as an attempt to draw back people repelled by Dan DiDio, but at this point, I'm not sure many will care.