Practically all of Captain America: Civil War could be devastating for Marvel fans
Marvel has been showing the nearly finished product in early screenings and the response has apparently been overwhelmingly positive. However, the thing that caught our eye most about Birth.Movies.Death’s recent discussion about Civil War screenings is the fact that the end of the movie is being described as "an emotional horror movie." It sounds like Captain America: Civil War will have some long-lasting consequences for the Marvel Cinematic Universe. The movie will give both sides of the Civil War conflict -- Tony Stark and Steve Rogers -- solid reasoning for their beliefs, which will only drive home the divide that will exists between The Avengers.If any of these test audiences actually liked the notion of Avenger clashing with Avenger over terrible politics as seen in the 2006 crossover, that's honestly disturbing. Nobody's saying it's wrong to create stories where there's tension between the heroes, but the 2006 monstrosity where they all clashed over registration of superheroes - in a story based on the Patriot Act - was incredibly insulting, right down to Spider-Man's unmasking, all for the sake of breaking up the Spider-marriage. What made it bad was how distinctions between hero/villain were blurred, so that the former was made to look little different from the latter. Why should I want characters I thought I was supposed to admire - even as I don't expect them to be perfect - to be put in roles where there's no distinguishing them from their adversaries?
Similarly, why should I want to be, say, against Iron Man, and worse, actually want to view him as scum? That's not what Stan Lee created Tony Stark for, and my fandom for Captain America doesn't come at IM's expense. Yet alarmingly enough, in the years after Civil War, there seemed to be quite a crowd in the comics press and certain segments of "fandom" who were espousing that low an opinion of IM, as if they never wanted him created to start with. It's even worse than any people who thought Spidey trouncing a few of the X-Men during Secret Wars was a throughly wonderful thing. Namely, because they did it at the X-Men's expense.
Which brings us to the biggest problem with today's superhero marketing: instead of encouraging the audience to appreciate one creation as much as the other, they take divisive actions that can end up forming hostilities among certain groups in fandom. That's no way to sell the products. And it honestly isn't how the new Cap movie should be marketed either.