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Tuesday, June 07, 2016 

Predictably, CNBC won't give the sales numbers

CNBC claims print sales have been rising thanks to digital sales. But as has often been the case, no sales figure numbers are presented:
Print comic book revenues have been on the rise in recent years, even as digital comics' sales boom. Print receipts have held up at a time when publishers have introduced all-you-can-download subscriptions that offer thousands of comics for a flat monthly or annual fee.

In 2014, digital comics revenues excluding unlimited subscriptions reached $100 million, according to ICv2, an online trade magazine that tracks comic sales and other trends. That was up from just $1 million seven years ago, when ICv2 started collecting data.

Meanwhile, the North American market for print comics grew from an estimated range of $650 to $700 million in 2009 to $835 million in 2014, according to ICv2 and the Comics Chronicle. That includes sales of single issues at comic shops and newsstands, as well as book channel sales of trade paperbacks, or collected volumes of comics.

[...] There are signs digital comics are butting up against the law of large numbers. Sales growth slowed in 2014 to 11 percent, down from 29 percent in 2013 and 180 percent in 2012. In the coming years, it could be more difficult to keep growing the readership.
Yeah, especially if they won't reveal any actual number-based figures for the unit copies sold! Even digital's not getting a clear figure here. So why must we take this all at face value? Yet another sugary take on the subject where they have no courage to offer the numbers, and if they do, they won't admit it's laughable compared to other mediums.
Taken together, however, it suggests the internet age hasn't wreaked the same type of havoc on comics that it has on sectors like music and print media.
Oh please! That's like saying there's no torrent-based files online out there containing scans of various comics. But there are, so it's idiotic to say the web doesn't have a negative impact sales-wise. If anybody wants to pirate comic books, you can be sure they'll find a way, so I don't see what the point was in making that cheap claim.

And this is another article lacking interest in artistic value to boot. So why are they surprised if it'll be hard to build up readership in the forseeable future?

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  • From Jerusalem, Israel
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