The major character death publicity stunt affects Lois Lane
When DC Entertainment announced Superwoman, the hook of the comic book series — part of the publisher's Rebirth line-wide relaunch — was very clear. As the solicitation for the first issue put is, "Now powered up with the abilities of Superman, Lois [Lane] pledges to carry on the super-legacy as Superwoman! There's only one problem: Lois' new powers are killing her, and neither she nor her friend and confidant Lana Lang know what to do about it."It makes no difference. They've only confirmed they plan to stick fast to a distasteful cliche. That's hardly what I call character focus, if they're going to kick the protagonist who'd make a perfect spotlight to the curb.
The first issue of the series, however, throws two important twists into that tale. Firstly, Lana Lang shares Superman's abilities with Lois, and secondly, Lois apparently dies at the end of the issue. As if to remove any doubt about Lois' fate, the final panel teases the next issue with the caption "Next: Who killed Superwoman?"
There are, of course, complications to this cliffhanger. Firstly, Lois-as-Superwoman appears on released covers for the second and third issues of the series, with series writer and artist Phil Jimenez sharing the third issue's cover on Twitter today. So perhaps Lois isn't dead after all…?
If that's how they're promoting the series, then they don't deserve the reader's money.