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Wednesday, April 05, 2017 

Only an 18-month hiatus from crossovers, if at all?

Newsarama has information clarifying that Marvel is going to refrain from crossovers (apparently, it appeared in an earlier article about David Gabriel and company, which I'd missed), but may not do so for long. In fact, from what they're telling here, they may not even avoid them at all:
[...] gone mostly unnoticed in the interview is his assertion that, following the upcoming Secret Empire which is scheduled to end in August 2017, Marvel would be putting to bed what he calls "big crossover events" for "at least 18 months."

"Hopefully, you guys will be happy to know that at the end of Secret Empire, we do not have any big crossover event scheduled," Gabriel said during the retailer presentation. "We haven't even talked about one for 18 months, at the very least. Those will be away for quite a while."

From context, it seems Gabriel is referring to universe-wide events such as Secret Empire, Civil War II, and Secret Wars. According to the transcript, Gabriel clarified that smaller crossovers would still happen - and could likely be referred to as "events" - in the absence of better terms for marketing.
In that case, they're not moving away from them at all, so why should we even expect DC to do the same? If one keeps on with them, so will the other. Even smaller publishers aren't immune (neo-Valiant did at least one a few years ago). Besides, "events" could easily describe many of the company wide crossovers themselves, so I'm not sure what he was getting at.

And that's why we shouldn't be fooled or take Gabriel's comments at face value. What if those "smaller" crossovers turn out to take up an entire line like Spider-Man, the X-Men, or Avengers? DC's done the same with Superman and Batman's extra titles, and even some of the Justice League/Society titles they put out over the years. In fact, Marvel could find cunning ways to work crossovers into any series with spinoffs, thus boosting the price you'd have to pay for those. I'm sorry, but knowing how dishonest they could be, that's why nobody should be fooled.

And remember what they said: "at least" 18 months. Translation: they want to keep on with them, and could do so even sooner than they claim.

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