The Four Color Media Monitor

Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.


What's really distasteful about Marvel's project with Pfizer

It was recently reported - as the UK Mail did for one - that Marvel would be doing a comic project with Pfizer about taking Covid19 vaccines, 2 years after they became far less relevant:
Pfizer's Covid vaccine comic was today slammed as 'ethically dubious in the extreme' for trying to appeal to children.

The pharmaceutical giant partnered with Marvel to release the 'Everyday Heroes' strip yesterday, in a push to encourage people to get a booster jab.

It features the Avengers fighting off the villain Ultron, in a symbolic metaphor of Pfizer's push against Covid with the vaccine.

[...] Professor Livermore said: 'Propaganda comic strips aimed at children — who lack the knowledge of complex immunology and vaccinology needed to make an informed decision — are ethically dubious in the extreme.

'They have no place in medicine or public health.'


He said most children have already been infected with Covid at least once, leaving them with 'longer-lasting, broader, natural immunity' than that offered by the jab.

Professor Livermore said the risk of severe disease is minuscule in healthy children, meaning the vaccines offer little benefit to them.
Now it's bad enough Marvel's once again lent themselves to a leftist influenced cause, promoting vaccines which may be far less important as of now and aren't bound to aid children any longer. But just as disturbing is how the artist employs the PC take on Carol Danvers as Capt. Marvel, where she appears to be depicted with the mohawk-style outfit at the top left corner of the panel, which has the effect, once again, of making her look freakish instead of lovely. And that made me feel even more dismayed than the Pfizer propaganda itself. Marvel has, once again, done a terrible disfavor to a character who's already had her femininity desecrated in the past decade for the sake of social justice propaganda.

And for the record, while Breitbart was reporting on the Pfizer farce, they also brought up something I may not have fully taken note of earlier:
Marvel has waded into political waters more and more in recent years. Just last year the comic book giant portrayed Captain America telling Americans during the July Fourth weekend that the American dream “is a lie” because the U.S. is irredeemably racist.
This is easily one of the worst stories C.B. Cebulski ever approved of as Marvel's editor, and only makes clear why he should be fired along with Axel Alonso, his predecessor. But who can possibly expect Disney, let alone Marvel's directorial board, to do that now with the way they're spiraling into social justice propaganda?

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