Thursday, June 11, 2026

Masters of the Universe movie goes into box office freefall

So the latest live action adaptation of what began as a toy line that later morphed into comics and cartoons appears to be another financial dud, as Variety states:
“Scary Movie” easily secured the No. 1 spot over this weekend’s other major new release, Amazon MGM’s sword-and-planet adventure “Masters of the Universe,” which debuted at No. 2 with a soft $29.3 million in North America. The film also earned just $25 million from 86 overseas markets for a global start of $54 million. It’s an underwhelming start for a movie that cost nearly $200 million to produce, not including the marketing budget. It’ll require substantial staying power to justify its price tag, considering that theater owners get to keep roughly 50% of ticket sales.

”This is a soft opening for an action adventure with franchise and series potential,” Gross says, adding that “right now, the only fantasy heroes doing strong business are the biggest and most established superheroes, like Spider-Man, Deadpool, Wolverine, and Superman.”

“Masters of the Universe” is based on the Mattel action figure known as He-Man and marks the toy company’s second theatrical film after “Barbie.” Inaugural crowds were 66% male and nearly 40% were above the age of 45 — meaning that mostly fans of the ’80s toy and cartoon showed up. So “Masters of the Universe” will need to cater to broader audiences in the coming weeks in order to become profitable in its theatrical run.
Not so simple if it didn't make a big splash in its first week. The results so far are certainly telling.

Anyway, there are questionable elements in this new film, which is not bound to be a surprise for anybody who's paid attention to the woke trajectory Hollywood sadly took in the past decade. Let's begin with the following review - or what I can glean from something where the majority of the text is largely restricted by pay options - from the Wall Street Journal, which says:
As imagined by director Travis Knight—best known for another toys-to-screen saga, 2018’s “Transformers” sequel “Bumblebee”—and a battalion of screenwriters, the new He-Man, lost prince from the planet Eternia, is a meek cubicle dweller named Adam. He lives in Oklahoma City. He works in H.R., wears a pink shirt, and drives a yellow Subaru. The last gets better mileage than the running gag about his ordinariness, which is still being used in the closing minutes of the film. Adam, played by England’s Nicholas Galitzine (“The Sheep Detectives”) with Schwarzeneggerian bulk, never stops babbling about conflict resolution and creating space for meaningful dialogue. His office-dweeb jabber would be the most overdone gag in the movie were it not for the many references to the kinds of actions a fellow called “Fisto” might undertake.
No kidding. Well, it gets worse, as this review from Peter Travers points out:
Galitzine, a self-described “hetero” who won raves for playing a gay prince in “Red, White & Royal Blue” and a queer Duke in “Mary & George” with Julianne Moore, plays it straight here as hapless Adam, a clueless charm boy with an office nameplate that lists his preference for he/him pronouns. That one quickly went viral and not in a good way.
Gee, and it doesn't get any better with what's told in the following review from Region Free, about crude sex-related jokes involving genitals turning up, which I'm not going to highlight directly since what's described is so alarmingly vulgar. For something turned out in part by a toy company, how odd they want to inject crude lines into the mess, just because they want a PG-13 rating and believe that's the only way it'll sell. What that shows is just how lacking confidence many entertainment producers are, and it's doubtless been that way for a long time. And what makes it additionally insulting to the intellect is how, according to Screen Daily, the relationship between Adam and Teela is "chaste". How odd indeed. Yet that's been pretty much the norm for years now, to eschew romantic chemistry between the leads almost entirely, and points to either/both a lack of creative freedom for the writers/directors, or goes to show how creatively bankrupt they are at this point.

And then, from Vanyaland, we learn this film can't escape certain stereotypes that're apparently still acceptable among Hollywood leftists:
...Meanwhile, there are the scenes set on Earth, full of a simmering rage at the “feminizing” ways of corporate culture — “I have the power” reinterpreted as a seminar chant, conducted by Adam’s boss, a black woman with a shaved head and overly-cautious-yet-peppy HR demeanor — which is intended to provide a polar counter-balance to the hyper-masculine expectations of those on Eternia.
And I thought it was already bad enough the Golden Age of comics had some unfortunate stereotypes of black women with short hair, making them look far less attractive than their white counterparts. Obviously, the stereotype still exists, and, if the above description is any sign, has gotten considerably worse. What's so "feminine" about what they cite? It's nothing more than a slight to black women, and no doubt, a result of the woke notion that guys aren't allowed to admire even them. PC certainly leads to victimization.

Since we're on the subject of race-related issues, I also noticed the film's simultaneously got a case of race-swapping, with the mentor-like figure Man-At-Arms - who was white in original incarnations in toys and cartoons - changed to black with the actor Idris Elba in the role. It's rather ironic since Elba also claims to believe James Bond shouldn't be turned woke or its star have his race changed. But then, why didn't he make the same argument regarding the co-star he plays in MOTU? Is it because this is a minor character by contrast? Does that suddenly make it justified? Or was Elba too eager to receive a paycheck for a screenplay so laughable? They had a chance to introduce an original character who could fill the specific role here played by Elba, and instead, yet again, political correctness triumphed over organic writing. What a joke.

The studio's presumably planning a sequel spotlighting She-Ra, but I think it'd be better if it all stopped here, since PC is bound to influence such a project even worse than what this MOTU movie's already turning out to be. And if box office results say anything, it probably will grind to a halt anyway. Just another ridiculous merchandise-based movie starring actors and actresses I've never heard of, and the result of Hollywood's barrel scrapings in their desperation for what they can adapt to live action. Stuff like this is why it's better to stick with comics and other books instead, so long as they aren't woke.

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