An Indian comic building on imagery from a film

The Times of India announced the production of a concept art comic based on a film titled Ramayana:

Team 'Ramayana' has fans counting down the days to their big trailer launch this week. While kicking off the countdown to July 24 when the official trailer will debut online, fans have been busy turning the film's concept art into impressive first looks.

Following the grand event in New Delhi on Saturday, the makers unveiled a special comic book that offers an in-depth look at the mythology-inspired world of the film. The illustrated book showcases detailed concept art for key characters, kingdoms and locations, giving fans a closer look at the ambitious adaptation. Soon after images from the comic surfaced online, social media users began transforming the illustrations into real-life depictions using AI image-generation tools. [...]

The comic, unveiled during the film's promotional event also offers readers a detailed introduction to the kingdoms of Ayodhya, Mithila and Lanka, while also revealing character illustrations accompanied by brief biographies and mythological backgrounds.

If you think there's a good side to AI, then moviegoers having fun producing AI-generated imagery based on the comic panels that could resemble real life is indeed a better example of how to make use of the concept that's been gaining traction in the past 5 years or so. And a comic emphasizing concept art for the movie is certainly a great idea too.