Onetime DC employee who wrote a terrible Adam Strange tale turns up again
The Comics Journal interviewed Richard Bruning, one of DC's former managers (and husband of the onetime editor Karen Berger), who, while it goes curiously unmentioned, had a handful stories to his credits, including a repellent miniseries from 1990 starring Adam Strange, which saw humanoid co-star Alanna killed for the sake of it, though that story was reversed several years later. Though I couldn't seem to find any mention of Adam Strange here, the discussion does bring up the following, along with early efforts in digital artistry, and how Paul Levitz actually thought this guy was worth keeping for employment:
There had been a couple of novelty efforts at computer art in comics by that point. There was Shatter for First Comics, and then an Iron Man graphic novel [1988’s Crash] at Marvel…What's curious about the mention of "freelance" work is that it sounds like Mr. Bruning's obscuring the time when he wrote the aforementioned Adam Strange miniseries, Man of Two Worlds, which was pretty shoddy, and while Alanna's fate was reversed later on, as noted, that doesn't change the fact that it was artistically an embarrassment. But that's exactly why it's a shame if Comics Journal's writer and Bruning himself deliberately obscured his writing portfolio and all but limited the discussion to the business side of things. That only suggests they don't have the courage to discuss what mistakes were made in writing, and possibly art, and how to improve upon said mistakes in the future.
Pepé Moreno approached us after Shatter came out, and we did Batman: Digital Justice. I got to work with him very closely on it, and I started learning a lot about how those tools could work. He and Mike Saenz [artist of Shatter and Crash] were pushing the boundaries of what these machines could handle. I don't even know how they pulled off what they did, and it was certainly crude in some ways, but it was a necessary step to get to a technological level that would give you art worth looking at. All those things convinced me that this was a real turning point in my industry publication and communication. I was getting very impatient with DC dragging its heels. I had become friends with another graphic designer, Dean Motter from Canada, and we had been talking about forming a business and opening up studios in Manhattan. He was moving down from Toronto and wanted to live in New York.
That was around 1990?
Yeah. I decided to go out on a limb and resign, and then set up a studio with Dean. Fortunately for me, Paul liked what I did, and he signed me up to an exclusive contract for the comic book business [at DC]. I couldn't work for any other publisher, but I got paid every month whether I worked or not, which was kind of cool, and it certainly helped financially in getting a business started.
You must have made a compelling pitch to him.
I didn't pitch it, he pitched it to me. I had a very successful run for those five years at DC, and I had become fairly high profile within the company, which was a very small company at that point. I think Paul saw something in me, and he didn't want Marvel to have it. Basically, he thought it was to his advantage as a businessman to keep me off the market for the competition. That was an incredible honor, and I left on good terms with him. He was happy just to have me still doing freelance work for DC, and not working for Marvel or anybody else.
As for computerized artwork, there may have been some achievements, including the aforementioned Iron Man special, but some of the more recent efforts from the past 20 years or so are utterly worthless, recalling an artist named Adi Granov who specialized in stuff like that for Marvel. Other artists like Greg Horn only seemed to do cover art, and while that alone might be okay, it hardly helps in the long run. Digital art may have some potential, but Marvel decidedly didn't make good use of it by the turn of the century. Now, here's where he first brings up how he had a role in getting rid of DC's symbol that was retained from 1977-2005, though recently was restored, certainly on the DC Finest archives. It was the Vertigo line where this first occurred:
Tell me about the process of developing the Vertigo design. Was the idea that you wanted to set this off as visually something distinct from the main DC branding?Oh, I remember some painted covers on books like Avengers and New Teen Titans, and I'll say that those examples were among the better of their kind, if only because they weren't forced, unlike the disgraced Neil Gaiman's Sandman series, which featured stunningly dull cover illustrations, whether painted or not. Why Bruning and company seemed to think it was such a big deal for an imprint that was allegedly aimed at adults I have no idea, because if they did it almost routinely and by editorial mandate, that risks insulting intellects. And speaking of Sandman, that's mentioned here:
Yes, that was one of the things we decided early on. We did not want the DC bullet on the Vertigo books.
You said that you always had problems with that bullet.
Paul thought that some identification to DC [was necessary]. I didn't integrate it into the Vertigo logo per se, on the covers and such, but there'd be a little “DC” in a different typeface just right above or right below the Vertigo logo on the covers. There was that presence or indicator that DC was part of it. We worked that out with Paul, and it worked out fine. It was just a matter of figuring out how to do a line of books that people know are from DC, that will appeal to people who don't read DC comics. How do we get them to want to try it out? Creating a specific identity was really important.
One of the ways was we did this was to use only painted covers. There were very few painted covers on regular comic books, partially because they are not economically feasible, and also because people wanted their line art to maintain [consistency] for the superhero titles. We were able to start commissioning painters to do covers, and that immediately gave the book a different feel and look. The editorial stuff was all Karen.
It seems like that was pretty intrinsic to the Vertigo line from the beginning. There was this system, especially for some of the bigger titles like Sandman, where you would get collections coming out almost as soon as the story arcs concluded in the monthlies.And a comic as overrated as Sandman truly was is exactly what they just had to collect instantly. All they did was hint they considered the superhero fare less valuable, compared to a comic that was more like a political lecture a number of times. But of course, they won't admit that, will they?
There was a lot of back and forth on that, because it wasn't the normal way that DC did things. They usually let time pass. It wasn't very important when you collected a certain volume of The Flash, but we could tell that we were picking up new readers all the time. We didn't want them to feel out of touch with what was going on in the books as book sales rose. We pushed very hard to get the books collected early. We would go to all the different comic dealer meetings and expos and talk to the retailers about this. The retailers were very explicit about the fact that if we give them volume one, and then three months later we give them volume two, and then volume three, they can push those books out the door all day long. That was the general consensus from the retailers. So we had a really strong ally in that, and it helped us firm that up as a publishing platform.
Most annoying of all is how the same publishers wouldn't consider the time may have come for making a shift to paperback/hardcover only, or even Graphic Novel format, if that sums it up better. Why waste so much money on two formats, rather than consider what could become more viable sales and business-wise?
Would you say that Paul was more reluctant to push for collected editions, while Jenette was more gung-ho in favor of it?Oh, were they ever, if we take the Sandman as an example. It's one thing to write an adult comic, but another entirely to act like horror and dark, jarring violence are the only ways to do it. Even the heavier use of profanity in the Vertigo line is enough to raise questions. Now, here's more on what Bruning said about DC's most significant symbol:
Yes. Jenette was by nature, a very gung-ho person. You could get around Paul by going to Jeanette, and then Jenette would convince Paul that it was a good idea, and he'd throw his hands up and go, “All right, whatever you want.” She was a wonderful agent of change. Without Jenette coming into the company when she did, I doubt DC would still be around. I mean, it almost folded in the late ‘70s. It was her enthusiasm and ability to take a risk – and Paul's ability to take a risk, too. He was not risk-averse. What you were trying to do just had better be nailed down. Don’t just wing it.
But, really, it was a good time. And the people there - Dick Giordano and everybody - were very supportive. Superhero editors were never very happy with Vertigo. Somehow they saw it as competition, or I think they saw it as thumbing our noses at the superhero books. That wasn't true. We were just doing our thing.
You finally got to live out your dream of abandoning the bullet after all that time. And of course, it immediately ran into criticism from just about everywhere.Well that's still nothing compared to the artistic mess DC became by that time, which Bruning and interviewer conveniently left out. But if the "DC Bullet" symbol matters, they were making peanuts out of an otherwise okay symbol for putting on the top corner of the comics, and considering Mr. Bruning otherwise didn't offer much positive by the mid-2000s, it's awfully hypocritical of him to make petty fusses about symbols when the company under DiDio plunged into repellent disasters. Years ago, I didn't even know they called it a "bullet"; I just thought it was a "diagonal" coin-like symbol. Since then, it's made a quiet comeback, now put to use on archives like the DC Finest series. So what's Bruning celebrating anyway?
Yep. There is no pleasing people. I stand by my position that if you are stripping away the nostalgia that all of us, including myself, grew up with, the Bullet, structurally, doesn't work very well. There is too much negative space to it. Everything gets tiny if you start to reduce it. The little hair lines start to break up. It just becomes a little clump of things. And that's why on the design, I wanted a big clear “DC.” Whereas on the Bullet, the “DC” seems unimportant compared to the band with four white stars on it. I've worked with it physically more than most people have. I saw that early on that there were a lot of internal structural problems with the design itself, and I stand by that.
It's striking to me that here we are in 2026, and yet after all this time, it feels like publishers have thrown up their hands at the idea of finding a new format that specifically works with digital readers and phones, and everything else. At the end of the day, comics still look like comics did 30 years ago.Interesting they brought this up, because it's an important clue how digital comics on the web haven't caught on successfully, and certainly not the Big Two's. At the same time, they also hint at the misfortune of the speculator market, which largely ruined comicdom beginning in the early to mid-90s. And lest we forget, if they think anybody's going to care about digital when their stories are otherwise bad, they have to think again. When artwork becomes bad, and company wide crossovers keep getting churned out entirely unquestioned, that's why digital sales won't work. Next, wouldn't you know it, Mr. Bruning even lauds a man who turned out to be a bad omen, who ruined the storytelling, and whom Mr. Bruning apparently had a hand in approving for employment:
Right? It's a unique format, and it is hard to get it to accommodate other means of presentation. People who buy comics are aware of a certain amount of a collectible nature in them. I think people wanted to be able to buy and hold the comics, and digital comics never gave them that. They didn't feel like they had anything. Comic book people have a physical collector sort of mentality. And I do, too. I love seeing the books lined up on my shelf. So yeah, that one hasn't been cracked yet.
Around the same time that Zuda launched, Dan DiDio became executive editor at DC. I'm wondering how that played out in terms of your role.As far as I'm concerned, Mr. Bruning is belittling O'Neil, though there's valid arguments to make that even O'Neil made serious mistakes. Also note how Bruning, by contrast, is more favorable to DiDio, and that's as telling as it's disgusting. If he's talking about Mike Carlin, it can be validly argued he was a failure, based on how he threw the late Len Strazewski under the bus, and I don't think Archie Goodwin, whom I assume he's alluding to, did a good job with them either, based on his being an editor of the pretentious James Robinson's Starman series. But to say DiDio was galaxies better than them, and knew comics inside-out, when he lacked a moral compass and relied heavily upon crossovers, that's insulting to the intellect.
I was one of the few people who interviewed Dan before he was hired. Paul wanted my take on him. Dan is another super smart guy, knows comics inside and out; he had even been doing a little writing, as well. He was pals with Jimmy Palmiotti, so he'd been given a few assignments here and there. Dan had big ambitions. I was very enthusiastic when he came on board, partially because the whole Mike/Denny/Archie thing hadn't worked. And then Archie tragically died from cancer. Denny was just – God love him, but he was kind of checked out. The burden was falling on Mike, but Mike had been carrying the ball for years by himself, and it's a hard job. Marvel couldn't keep anybody in place for a long time as editor-in-chief. There was turnover every year or two.
When you say that Denny was checked out, what do you mean?
I'm not trying to insult Denny. He was very nice man, but he just didn't seem like he was engaged in his work, shall we say. When I had a Batman project that I was working on, he felt a little too hands-off for me. At least, that’s how I view what an editor does, and he had his assistant doing most things. Again, I'm not trying to slag him, but just I think he was tired. He was tired of doing superhero comics.
The other big thing that was going on at that point was the merger of WildStorm into DC, which also brought Jim Lee into the company. How was that playing out?A lot of good that did in the end. The Wildstorm universe didn't see much success when they bought it, or even tried to merge it into the DCU proper, and for something like 15 years now, it's largely vanished into the land of the forgotten. So what "success" is Mr. Bruning talking about even here?
That was funny. I hadn't been back long when Paul called me and said, “This is quiet. Don't tell anybody, but we're buying WildStorm, and I want you to help be the liaison to their offices to try to integrate them into ours.” We had never tried to do that before. Milestone was the closest thing where they had their own little editorial setup, but Jim had a very well-established shop that did everything. It was Jim that DC seemed to be buying. They were buying more Jim than they were buying WildStorm properties.
I went out to La Jolla every couple of months and just hung around there for three or four days, met with people, asked them if I could help them with anything, and if there was anything New York should be doing for them. We'd go over cover sketches, we'd go over marketing materials, just trying to point them in a direction, not tell them what they had to do.
If you look at the way DC looked when you came in ‘96 and the way it was when you left in 2010, do you think your time there was a success or a failure?He can say whatever he likes, but I think Mr. Bruning knows the failures were plenty when it comes to the comics themselves, and the company wide crossovers were also a standout example of that. And while the Christopher Nolan Batman trilogy may have been a success, there were other adaptations that were failures, like the Jonah Hex and Green Lantern movies, to name early examples in modern times.
I'd like to think there were few failures. Something can be a success and be a commercial failure. If you achieve your creative goals, then it's a success. If people don't buy it, they're stupid. I was very fortunate there. I just felt like they gave me a lot of rope to hang myself, and I never hung myself, and they backed me. Even if I did something really stupid, they would say, don't do that again, and then let me move on. I'm eternally grateful to people like Jenette, and Paul, and Dick, but Paul probably the most of all. He was the one who brought me back for the 15-year tenure.
I think for me, the end really came when Warner Brothers decided these movies are really fucking big deals. The Batman trilogy was just setting the world on fire. That was the clarion call for corporate to come in from the West Coast and start telling us how the new place was going to be run.
And it's very insulting how Mr. Bruning acts like they achieved artistic success in the past 3 decades, when early examples of destruction like the mishandling of Green Lantern can clarify otherwise. For the Flash, the plummeting down came when Geoff Johns became writer. And lest we forget the most repulsive example of the 2000s, Identity Crisis. Mr. Bruning's declaration the audience is "stupid" for not buying is also poor conduct, because you don't use insulting words to describe consumers who aren't interested in your output when it effectively becomes repellent. No doubt, he also has some responsibility for bringing in even more "woke" writers of the times, and artists. Based on that, he's another former employee of the majors who won't be missed, based on what pretentions he foisted upon the DCU, which includes his aforementioned Adam Strange miniseries, which he didn't even have the courage to discuss. That's very telling as to how much he merely whistles in the dark.
I think This Man, This Collection's take on Man of Two Worlds sums up pretty well why the story aged poorly:
In Bruning’s introduction to the collected edition of this story, he defends himself by stating his childhood love of the character, and that he was trying to apply the same approach to storytelling that that Alan Moore applied in Watchmen and Swamp Thing or that Frank Miller did with The Dark Knight Returns. But in his zeal to tell a more “mature” Adam Strange story, Bruning loses track of what made the character appealing in the first place. That opinion was clearly the one that prevailed, given what happened next. After this mini-series, Adam Strange dropped out of the DC Universe completely; his next appearance was a few years later in a supporting role in Green Lantern #75, when Kyle Rayner moved the floating city of Ranagar back to the planet. In 1998, in Mark Waid hit the reset button by bringing Alanna back to life in two-issue story in JLA. Aside from Adam’s daughter, everything of consequence from Adam Strange had been undone.So he basically "cliched" the audience by applying more darkness than need be, and surely worse yet, making Adam far less heroic, if at all, and making Ranagar's council look repellent too. The part about the Zeta-beam being designed to teleport a guy to Rann for the purpose of serving as a breeding stud also conflicts with the original takes from the Silver Age. This posting misses, however, that there was a Hal Jordan-starring GL story written by the disgraced Gerard Jones printed in 1993, prior to the Rayner run, where Adam made an appearance, and that story stunk of fishy stuff too. And Bruning didn't even have the courage to discuss any of that in his Comics Journal interview. It's fortunate that dreadful story was jettisoned, but unfortunate the DCU had to collapse afterwards due to the machinations of an editor Bruning himself had a hand in appointing a quarter century ago. As a result, Adam Strange and company still suffered a terrible injustice, as did many other DCU cast members.
Labels: dc comics, dreadful writers, golden calf of death, history, misogyny and racism, moonbat writers, msm propaganda, sales, violence, women of dc


