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Thursday, September 15, 2005 

Marvel signs a 10-movie deal with Paramount

The Indianapolis Star/Bloomberg reports that Marvel's entered a 10-film deal that even involves characters like Capt. America, Nick Fury, and even...Ant-Man?!

But aside from that, let's see what the flaws are in this mainstream media report:
Marvel's decision to go without a studio partner will give it the opportunity to build a film library and a greater chance to profit if the films are successful. The move may help the company reverse a decline in net income over five of the past six quarters as licensing revenue slipped. Marvel previously licensed its film rights to studios including Sony Corp.'s Sony Pictures and News Corp.'s 20th Century Fox.

"This is phenomenally good for the company, and it's the best movie financing deal Hollywood has ever seen," said Robert Routh, an analyst for Jeffries & Co. in New York, who has a "buy" rating on the stock and owns shares of the company. "They got a good deal because their characters are so valuable."
Sigh. As expected, they're just not getting into the really big picture. Marvel's editors, even now, aren't exactly treating their characters like they're valuble. If they did, would we have had to put up with something as awful as Avengers Disassembled/House of M, or even the next massive crossover, Decimation?
"The movies are there to support the core businesses of toys, licensing, video games and publishing," Avi Arad, chief executive officer of Marvel Studios, said in a conference call with investors. "Each of these titles is meant to be a franchise."
I take it the core businesses don't include comic book publishing, eh? Pity.
The characters covered under the deal also include The Avengers, Black Panther, Ant-Man, Cloak & Dagger, Dr. Strange, Hawkeye, Power Pack, and Shang-Chi, according to the statement.
Somehow, I highly doubt we'll be seeing a movie based on the Avengers or even Ant-Man that easily. Come to think of it, why do I get the feeling that even a movie based on Hawkeye isn't too likely, any more than one based on Green Arrow?

But the main problem with all this is, it just doesn't seem to have anything to do with their comics publishing, which apparently does not factor into this.

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  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
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