What has gotten into Hasbro?

The makers of the GI Joe franchise have really lost their minds. As if it weren't bad enough that the GI Joe movie that's supposed to be in the works could be omitting the Real American Hero catchphrase from the production, now, they're producing some webisode cartoons where almost all the parts will be written by Warren Ellis! With America-bashing books like Black Summer to his record, why wouldn't it surprise me if this turns out to be just as bad, with or without bloodletting?

Hasbro's leadership has really lost it.