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Saturday, April 14, 2012 

Unsurprisingly, the regular Marvel and Ultimate universes meet for first time

As comics continue their sad decline in sales, it's to be expected that the publicity stunts will continue, and that's what's now happening with Marvel's 616 universe and the Ultimate line - Brian Bendis is now producing a book where the regular Spider-Man (or rather, the shadow of former self that's replaced him since Quesada ruined him), and the current one, Miles Morales.

Once, it was said that the Ultimate line would be kept separate from the regular 616 universe. Now, in this era of sales stunts, that's clearly no longer the case.

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Sadly, I have to agree that the continued sales stunts are certainly contributing to the slow demise of superhero comics. Titles are not allowed to find, much less navigate, their own audience anymore. The mindset is to tie "this title" with "that title", all for the short term spike (if any) in sales. Instead of focusing on quality storytelling and artwork, we are served with stupid event tie-ins and crossovers. As a result of all this hubris Marvel has really diluted the diversity of their titles and made them generic. A key example of this is that by now just about every marvel character is or has been an Avenger. Being an Avenger used to be something special. Personally I can't wait for Aunt May to become an Avenger.

I agree with everything Tribunal said. And LMAO at the part about Aunt May becoming an Avenger. It's funny how their brass once said that a Marvel-Ultimate Marvel universe would never happen and that would signal Marvel had run out of ideas... flash forward ten years and now there's gonna be a crossover with the two. Even though they ran out of ideas a long time ago.


New Universe.
Ultimate Universe.

A cynic might see a pattern unfolding: low sales, huge catastrophe used to pump up books, post-apocalyptic stories, bigger decline in sales, crossover with 616, death of line.

Just sayin'...

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