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Saturday, August 31, 2013 

If comics are a serious business, is it as material for Hollywood to adapt?

The Leesburg Daily Commercial wrote about a small publisher called Red Giant Entertainment that's been getting adaptation deals:
Some people may roll their eyes when David Campiti says he’s into comic books. But as a co-owner of Red Giant Entertainment Inc. in Clermont, he and his partner are actually opening the eyes of a lot of television and movie producers who see big bucks in Red Giant books. [...]

Comic book titles include 'Wayward Sons,' produced by Red Giant co-owner Benny Powell, which has a growing following. At Comic Con this year, Powell was approached by Lynn Pictures with an “on-the-spot” movie deal. Producers are currently casting for it. [...]

“You look at a list of the top grossing movies of all time and you will see that the top money makers were all –- with the exception of Avatar -– inspired by a comic book series or characters like Batman, Superman, Spiderman, Avengers, X-Men, Wolverine, the Hulk, Iron Man and so on," he said. "More money has been made off comic book movies over the past 30 years than in every other genre combined.”
That's what he got into the business for? Sure, they've got plenty of writing and artist talent working for them, but discussions like these about movie potential dampen the impact and make me wonder if they're going into this more in hopes of making bigger money out of adapting their output to the silver screen. That doesn't sound much like somebody who wants the medium itself to be recognized as a great form of escapism on its own.

And not every comic book movie's been a big success, nor have they been the only ones to make money. There's also the Star Wars and Star Trek franchises, along with the Terminator movies (though the 4th one wasn't successful). And Jaws was surely the movie that got the ball rolling for "blockbusters". Comic movies aren't the only of their kind that made big bucks at the box office.

I really wish the owner of Red Giant would talk more about how good the writing and artwork are for comics, and not lose himself in talking about what movie deals they've been making.

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One gets the impression that the only reason comics still exist is as source material for movies and games. DC and Marvel might have gone out of business by now, but Time-Warner and Disney subsidize them just to maintain copyright and trademark on the characters.

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