« Home | Will Amazon's buyout of Comixology really change t... » | 5 types of stories that need to be put to rest » | Spider-Man stories that will never be adapted to film » | The mistakes non-comic readers make about the medium » | Is Kevin Feige really a Marvel fan? » | Oni Press stops using Uline services because of th... » | Mainstream press thinks the "death" of Archie is b... » | Wired recommends those who see Captain America seq... » | Why do left-wing comics writers want to see the Ca... » | Mark Waid slips back to vulgarity » 

Tuesday, April 15, 2014 

DC and Marvel want trademark on "superhero" to extend overseas

The big two have already declared a ridiculous monopoly on the word "superhero" back in the USA, but now, they're going so far to take this trivial greed of theirs across the globe, suing a British company for making use of it:
Comic book giants Marvel and DC have been accused of threatening small firms over using the word ‘superhero’ in their marketing because they have registered it as a joint trademark

The two groups, usually fierce rivals, have swung into action against British entrepreneur Graham Jules, who has written a book called Business Zero To Superhero about setting up a small firm. His attempt to register a trademark to the title for use on a website is being contested by Marvel, home of Spider-Man, and DC, which has Batman and Superman.

[...] Daniel Herman, founder of British diet supplements firm Bio-Synergy, has also fallen foul of the giants. He registered the phrase ‘Fuel the super-hero inside’ in 2005 and escaped the X-ray eyes of Marvel and DC. But his attempt to renew it was rejected two weeks ago by the UK’s Intellectual Property Office.
What do they expect to accomplish by monopolizing the use of the word? And why is the UK government's trade departments going along with this? This is just what's making people lose respect for the genre along with the medium, since the big two are going out of their way to clamp down on other businesses' right to use a simple word, and they're making mountains out of molehills. Superheroes aren't the sole dominion of the big two and instead of showing their appreciation for people who want to create their own properties, they're hurting that right by trying to make it illegal to use the word to describe their creations. If they keep this up, it's bound to precipitate their loss of audience.

Labels: , , ,

I don't see how DC and/or Marvel could acquire a trademark on "superhero" (or "super-hero"). The term is older than both companies. According to the Oxford English Dictionary, it goes back at least as far as 1917, when it was used in the book "Contact."

By the time DC and Marvel trademarked the term in 1979, it had already been used by other publishers. Archie Comics used it at least as early as 1966 (they published an annual called "Super Heroes vs. Super Villains" that year). Bantam Books published paperback editions of some of Ian Fleming's novels in 1971, and the blurb on the back covers referred to James Bond as a "super hero." IIRC, an ad for the kung fu movie "Return of the Dragon" also referred to Bruce Lee's character as a superhero.

IMHO, DC and Marvel are exploiting and abusing trademark law to unfairly stifle competition.

Thanks for the beautiful templates. I was so bored with mine:)
weight loss calculator

Post a Comment

About me

  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
My profile



  • avigreen2002@yahoo.com
  • Fansites I Created

  • Hawkfan
  • The Greatest Thing on Earth!
  • The Outer Observatory
  • Earth's Mightiest Heroines
  • The Co-Stars Primer
  • Realtime Website Traffic

    Comic book websites (open menu)

    Comic book weblogs (open menu)

    Writers and Artists (open menu)

    Video commentators (open menu)

    Miscellanous links (open menu)

  • W3 Counter stats
  • Bio Link page
  • blog directory Bloggeries Blog Directory View My Stats Blog Directory & Search engine eXTReMe Tracker Locations of visitors to this page  
    Flag Counter

    This page is powered by Blogger. Isn't yours?

    make money online blogger templates

Older Posts Newer Posts

The Four Color Media Monitor is powered by Blogspot and Gecko & Fly.
No part of the content or the blog may be reproduced without prior written permission.
Join the Google Adsense program and learn how to make money online.