« Home | CBR writer can't figure out why jihadists murdered... » | Roundup of comics creators' comments on jihad atta... » | An article about the revived Valiant » | An unworthy article about the female Thor » | Noah Berlatsky sugarcoats the Muslim Ms. Marvel topic » | Gerry Conway's comments on NYPD » | Dan Jurgens responds to one of Ron Marz's anti-con... » | Zircher misses the points » | WSJ on graphic novels aimed at women » | Comics are big business...for moviemaking » 

Thursday, January 08, 2015 

This is why Marvel would not license DC management?

ComicBook published an explanation why Marvel turned down an offer by Warner Brothers to license publication of DC properties in 1984:
Marvel apparently declined, thinking that the reason DC was failing was the characters, not the management, and that it was unlikely it would have been a profitable venture for Marvel.
If this makes sense, that's very, very sad. To me, it translates as the execs saying they have no faith in their staff to develop stories with better characterization, or at least with enjoyable adventure. The Golden Age DC contributors did such hard work, and if it weren't for Superman, Marvel's stable might not have come to be. That's how they thank so many people for all the hard work they turned out? If they had to turn it down, it should've been because it would strain their budget, and they might not have been able to publish many other series unless they were miniseries.

Jim Shooter once told Comics Bulletin the deal fell through because First Comics sued them for anti-trust and they didn't think it would work out at the time. I don't know whether that's true, but again, if they had to turn down the offer, it should've been because of monetary problems, not lack of writing talent. That the deal never happened was probably a mixed blessing, because within several years, after being at the height of successful storytelling, there came the era of the speculator market crash, coupled with poor writing, and now, look where it's all wound up.

Labels: ,

It would be ironic if Marvel thought that there was something inherently wrong with DC's characters. The Fantastic Four and The Avengers were inspired by the Justice League, Sgt. Fury may have been Marvel's answer to Sgt. Rock, the X-Men were suspiciously similar to the Doom Patrol, and Moon Knight was so similar to Batman that I'm surprised DC didn't sue.

Also ironic, by 1984, DC was emulating Marvel, with longer arcs and serials, more crossovers and tie-ins, more complex plots, and more character development. The Justice League, Teen Titans, and Legion of Super Heroes had become imitations of the Avengers and X-Men. Marvel may have decided that they had no need for more super-teams that were basically imitations of the ones they already had.

Post a Comment

About me

  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
My profile



  • avigreen2002@yahoo.com
  • Fansites I Created

  • Hawkfan
  • The Greatest Thing on Earth!
  • The Outer Observatory
  • Earth's Mightiest Heroines
  • The Co-Stars Primer
  • Realtime Website Traffic

    Comic book websites (open menu)

    Comic book weblogs (open menu)

    Writers and Artists (open menu)

    Video commentators (open menu)

    Miscellanous links (open menu)

  • W3 Counter stats
  • Bio Link page
  • blog directory Bloggeries Blog Directory View My Stats Blog Directory & Search engine eXTReMe Tracker Locations of visitors to this page  
    Flag Counter

    This page is powered by Blogger. Isn't yours?

    make money online blogger templates

Older Posts Newer Posts

The Four Color Media Monitor is powered by Blogspot and Gecko & Fly.
No part of the content or the blog may be reproduced without prior written permission.
Join the Google Adsense program and learn how to make money online.