DC's new Zuda website

This has been spoken about for a few days now about how DC is launching a website called Zudacomics whose purpose is to look for new talent, here being in webcomics.

It's certainly an interesting idea, but, why not search for talent in scriptwriting for their own mainline of books, done by people who can understand what it takes to make the characters work, and who've got more respect for them than today's own writers? Oh, right, because of how they're deliberately limiting themselves to all but a few select writers, that's why.