The Four Color Media Monitor

Once again, there's an amazing difference on display in sales, about how Marvel continues, no matter the low-ranking quality of any of their books now, to maintain [relatively] big sales, World War Hulk being the main example of the moment, whereas DC is falling way behind with a lot of their stuff just now. As Amazons Attack has shown, crossovers, at least at DC, may be starting to backfire (via Newsarama blog).

A reasonable explanation for this difference, why Marvel is selling relatively well, even if it's far behind what comic sales were like up to the early 1990s, is because, simply put, they long ago succeeded in garnering a zombie base that DC never managed to maintain, whom some people tend to describe as "Marvel zombies". It may have once been a kindly phrase, but now, I've got a feeling that it could all change to something way different.

This is something that's going to have to be taken issue with, about why Marvel - but also DC - zombies are undermining story quality as much as the editors and writers themselves are. In fact, I thought of trying to write up a bulleted list of things that could be causing the problems comics now face. I'll see in time if I can do that.

Labels: dc comics, marvel comics, sales