The Four Color Media Monitor

Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.


Mark Millar is hopefully beginning to lose influence

On The Beat's sales analysis for Marvel in March, the analyst can't seem to understand why Fantastic Four isn't doing well under Mark Millar:
Well, I don’t understand this at all. I had Mark Millar and Bryan Hitch’s FANTASTIC FOUR pegged as a much bigger deal, but here we are down at 67K. For comparison, that’s slightly down from last June, which was an Initiative issue by Dwayne McDuffie and Paul Pelletier.

Issue #554 picks up re-orders of 5,457, but overall, this seems a very disappointing performance for such a high-profile creative team.
Oh now now, the answer is much simpler than that. Millar was after all the leading writer of the worthless Civil War crossover, and not only is Spider-Man's Brand New Day likely having a domino effect on the FF, but people must be disillusioned with Millar as well. I'm glad if they are. He wrote some of the most over-the-top of Marvel's output in the past several years, and now, I figure it's starting to backfire. It's about time.

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