The Four Color Media Monitor

A writer at Broken Frontier who may be a store manager says that the "special" called DC Universe #0 is a ripoff because it's more like a whole advertisement than a real story. And:

This also happened on Free Comic Book Day (FCBD) week. What this means to me is that DC really just wants our money. It could have easily been a FCBD book. It should have been. Marvel gave us a Hulk & Iron Man magazine that had a FCBD ad on the back including comic book shop locator service. This was free to the public. Our shops strategically placed these at theaters showing Iron Man this weekend. The idea is that we will see those moviegoers on Saturday. It will give us a chance to make a sale, but also introduce them to the wonderful world of comics for free. It would be awesome if I could do that with DC’s big event book, but instead it has a price tag. Sorry, folks, but I run a business and while I would love to give this book away, FCBD is already a big expenditure... in the end I need to recoup some of that cost and fifty cents for this book helps.

And judging from a few other arguments across the blogosphere, such as this one and this one, I think people are finding DC's latest misstep a major disappointment, including the store managers themselves. Trying to lure people in through a book that doesn't have a coherent story like this is not the way to go, and scores only a big zero.

Labels: crossoverloading, dc comics