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Thursday, January 15, 2009 

Another note about the Spidey/Obama stunt

760 WJR radio in Detroit, Michigan ran an interview with the proprietor of Green Brain Comics in Dearborn who told how Spider-Man went through editorial mandates a year ago that have wrecked sales of the book, and how the Obama short-story in the current issue seems to be an attempt to bolster sales of a crippled item nobody's interested in now (Hat tip: Colossus of Rhodey).

And indeed, that's what I was thinking too, that this was just the umpteenth attempt by Joe Quesada to find some way to salvage what he's got left by resorting to cheap stunts. The funny thing is, if the comments on this post on The Beat tell anything, Marvel didn't notify about this in advance to retailers so that they could order more than they had (the retailer interviewed said he didn't have much more than 2 copies available, and there were only a dozen people who came round to his store just for that), and while now, they're going round to 2nd-3rd printings, they still may not be able to cash in on this as well as they'd like to. I do hope not, as they've done nothing to deserve it. But as the picture here shows, some people in NYC have actually gone out of their way, in the freezing cold of January, to try and buy a copy of this overblown item. Really, what's the use?

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  • I'm Avi Green
  • From Jerusalem, Israel
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