Marvel and DC's black superheroes' history
Now there are myriad black and other characters of color to be found in comics, though it’s still unusual for them to headline their own books. Mr. Terrific and Static Shock, two recent black superhero titles, were recently canceled in the wake of the New 52 relaunch of its line from DC Comics. Static Shock was originally part of Milestone Media, a 1990s attempt by the late Dwyane McDuffie and others to create a line of multiracial superheroes who existed in an alternate universe but crossed over to the traditional DC Universe.Well there's a few reasons why the reboots of Mr. Terrific and Static were failures: 1]few people want anything to do with a company still run by Dan DiDio that abuses its properties, and even the Milestone cast are among the victims, 2]there were needless political overtones in Mr. Terrific, and 3]if the writers of Static's newest series were going to go out of their way to rely on the spectacle of severed limbs, how can anyone possibly be encouraged to try those out? There's also the vital question of whether DC should have even forcibly shoehorned the Milestone casts into the DCU proper to begin with, which for a line like this actually decreases its impact.
The Black Panther, who again got his name on a masthead, had a solid run as the replacement for a recovering Daredevil as the protector of New York’s Hell’s Kitchen. But, despite decent sales and positive fan response, that title also got the ax. Why? That’s a good question. It’s hard to answer, though, because matters of black-and-white standards are almost always answered in shades of gray.
Another problem is that as of today, Marvel and DC have made no real effort to market and promote the series with their minority member casts, and with the kind of editorial mandates they impose, good writing is hard to do. It's also kind of absurd to put T'Challa in Matt Murdock's costume, even if it was only temporary, instead of letting Black Panther be himself in his own role.
I'm sure they could headline their own stories, but not with the kind of people in charge now. However, I can say that if they're to publish a story starring the black superheroes today, it'd be advised to try out more miniseries first and then, if a miniseries gets a positive response, then it's worth adding an ongoing series as well. The mistake that's become commonplace today is to try out nearly everything as an immediate ongoing and not rely on any miniserials at all, which doesn't help anybody.