DC will be running ads on same pages as comic panels
2 Comments Published by Avi Green on Sunday, May 24, 2015 at 11:14 AM.
According to this article, DC is bringing back an approach that existed in the 1960s and 70s, where advertisements would be printed on the lower half of at least one page in an issue, under a set of comic panels at the upper top.
I think this is another sign that business is waning, and cutting the story in half (or two thirds?) on a single page reduces the room for the story. I know that a few years ago, they were dropping 2 pages from various books, supposedly to cut costs, yet here we are today and so many comics cost 4 dollars. Putting ads underneath panels at the top end of a page only limits the length of the story even more.
I think this is another sign that business is waning, and cutting the story in half (or two thirds?) on a single page reduces the room for the story. I know that a few years ago, they were dropping 2 pages from various books, supposedly to cut costs, yet here we are today and so many comics cost 4 dollars. Putting ads underneath panels at the top end of a page only limits the length of the story even more.
Considering it's Rich Johnston as OP, I don't know how reliable he is. On the other hand, it wouldn't surprise me in the least if DC does it.
Weirdly, the old school ads were pretty interesting, and I doubt we'll get that, today. No creativity, at all.
Are they good ads?