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Monday, May 08, 2017 

DC did a young readers line before, yet Gizmodo thinks this latest imprint is new

IO9/Gizmodo's talking about how DC is launching another imprint for younger readers, as though it never happened before:
Announced today in a series of editorial promotions, Vice President and Executive Editor Bobbie Chase will now be in charge of overseeing not just DC’s current imprints like Wildstorm and Young Animals, but a brand new Young Readers imprint set to launch in 2018.
They already had an imprint they called "Johnny DC", and look where that wound up - on the memory lane pile. And if the cover prices for this new line are more than children can afford - 3 dollars or more - then there's no chance this new imprint will do much better.

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Johnny DC had Teen Titans Go, which outlasted the 2003 Teen Titans animated series by about three years, and the DCAU spinoff comics, so that was good stuff.

You know these Current Year sites, "before me, nothing; after me, everything." I suppose I shouldn't be that surprised that stuff from even a decade ago is now down the memory hole.

The new imprint, whatever it ends up being called ("Young Reader," possibly), is new. Yes, DC slapped the "Johnny DC" logo on a bunch of titles (mostly based on animated properties) aimed at younger readers ... but I don't see anyone suggesting this the publisher's first-ever effort. (For that matter, there was also the short-lived Minx imprint under the Vertigo umbrella, mostly targeting teen girls.)

DC does, however, seem to be fully staffing this initiative, with listings seeking an editor, associate editor and assistant editor.

Very interesting. http://thefederalist.com/2017/05/10/x-men-torture-head-heritage-think-tank-new-comic-book/

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