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Wednesday, April 04, 2018 

Marvel presents another poor example of advertising a story

The next event they're promoting is called "Extermination", occurring in none other than the X-Men titles:
Ahead of this weekend’s C2E2 convention in Chicago, Marvel Entertainment is teasing big changes to its X-Men comic book line, with the announcement — albeit absent many details — of something called, appropriately, Extermination.

The promotional image for the series shows the original X-Men in both their first, Jack Kirby-designed costumes and the more recent outfits designed by artist Jamie McKelvie for the current X-Men: Blue comic book series, each of them looking either shocked or in pain for mysterious reasons. The image features the creative team for the title, Ed Brisson and Pepe Larraz, and the tagline, “Exterminate the past. Eliminate the future.” A date of August 2018 is also displayed.

In current Marvel comic book continuity, the teenage versions of the original X-Men have been brought forward in time to the current day, creating a time paradox that has yet to be resolved. It’s possible that Extermination will be a storyline that wraps up this dangling plot thread, heralding in another makeover of the X-Men franchise, following last year’s ResurrXion relaunch.
Why not just send the time-displaced doppelgangers back to their own presumed timeline, or quietly drop them and not mention them again? They're doing little more than resorting to cheap tactics, as though this were the only way they could supposedly wrap things up, and then the next thing you know, some of these ideas will turn up again in future writings anyway, so what's the point? Especially if they don't drop the whole Iceman-is-gay rendition they went overboard with after Brian Bendis set it up 3 years ago. If that direction doesn't get extinguished, it's no wonder these titles will continue suffering.

Events like these are just why their books are failing now, and they make it worse by making a whole big deal out of it.

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