« Home | CBR thinks this past decade's Spidey stories were ... » | Marvel studios backtracks on the LGBT propaganda, ... » | CBR's list of hero resurrections » | Quartz says comics can improve brain health » | Kevin Feige's soon introducing gay-trans character... » | An actress/producer who appeared in 2011's Captain... » | Marvel's Empyre crossover is co-written by 2 awful... » | What Entertainment Weekly's fawned over as "best" ... » | What bad ideas endured since the 90s » | An "Incoming" embarrassment » 

Monday, January 06, 2020 

Could Free Comic Book Day come to an end?

A writer for biased Bleeding Cool who works at a specialty store tells that Free Comic Book Day isn't getting a very positive response at his end:
2020 has just arrived. Our planning for 2020 has begun. After talking with customers about trying something new on Free Comic Book Day in May, we have not heard anything positive about Free Comic Book Day in itself. We are being told that they are coming in for Rod Deals, not the free comics. The sales that are a part of Rod Deals is what brings them in. It was quite surprising that not a single person said anything positive about the free comics offered for Free Comic Book Day. Granted not every single customer we have has had a chance to give us feedback, but I expected at least something more in terms of feedback than if you do not have the Free Comic Book Day offerings no big deal we will still be here for the sale. When asked, each person said they were not excited for the free comic books that are offered. I was stunned. 2019’s FCBD was on May 4th which was Star Wars Day. Only IDW put out a Star Wars Adventures comic. Disney who owns Stars Wars and Marvel did not put out a Star Wars comic. DC put out reprinted comics again as they have for the previous year’s FCBD along with a 25-cent comic the Wednesday before. Marvel had the most popular free comics in 2018 and 2019. Image had a reprint of Spawn #1 this year.
If the offerings aren't very good artistically, that could explain why the flat response to FCBD, especially after all these years. Though I do wonder what Marvel had to turn out? If it was reprints, that could explain the allegation they were supposedly popular, though if these were reprints of more recent products from the 2010s, I'd rather not take those.
Looking through what is being offered for 2020 Free Comic Book Day, there are some where I just say, why? There are over forty titles offered this year. That is a lot. An Invincible reprint from Image? Why?

Why have Free Comic Book Day in 2020? Because other stores do? That is not a good reason. Our plan? To offer an alternative to Free Comic Book Day. A day to get people into comics, to actually buy comics, to return again to buy comics after the day is done.

We are putting together a plan. My first thought was to have “Buy A Comic Get A Comic Day”, though that seems too simple and costly.
Here's my fair suggestion: just make the shift to selling trade compilations and GNs only. You could probably even offer a discount on the second item bought. And consider that, if the finished product lacks talent and merit, you can't be surprised if nobody cares for the free sample either. No doubt, this could've affected the Star Wars comics to boot. Why, look at the Rise of Skywalker's reception. It may have theoretically sold huge at the box office, but critical and audience reception on the artistic level has been lukewarm at best, with the 3-4 main stars' characters remaining stagnant in their development amid absurd feminist preachiness and wokeness, and it's been the lowest grossing entry in the main trilogy so far. How can you expect anybody to be enthused about the comics when it's possible they too succumbed to the political correctness now messing the movies?

Does this suggest FCBD could eventually discontinue? So far, that may not be the case, but if any of what's offered is either tied to a badly written and illustrated mainstream franchise, or if it's just reprints of something you could probably get in paperback/hardcover, that's got to explain why nobody finds the occasion appealing anymore. And that's why it'd have to end, as the industry deteriorates from all sorts of poor marketing directions.

Labels: , , , , ,

I work at my local library and we did FCBD last year. We'd been building our graphic novel collection, so we promoted it for all it was worth. The selection we received was GARBAGE. No mainstream super hero fare, just TV property adaptations and a very small supply of those. Our patrons were not impressed with anything we gave away. I understand that comic shops might get a better selection because new readers theoretically mean dollar signs, but there's not a brick and mortar shop within 30 miles of us. And if what you're offering does not entice new readers, then what's the point?

Post a Comment

About me

  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
My profile

Archives

Links

  • avigreen2002@yahoo.com
  • Fansites I Created

  • Hawkfan
  • The Greatest Thing on Earth!
  • The Outer Observatory
  • Earth's Mightiest Heroines
  • The Co-Stars Primer
  • Comic book websites (open menu)

    Comic book weblogs (open menu)

    Writers and Artists (open menu)

    Video commentators (open menu)

    Miscellanous links (open menu)

  • W3 Counter stats
  • Click here to see website statistics
  • blog directory Bloggeries Blog Directory Entertainment Blogs
    Entertainment blog TopOfBlogs View My Stats Blog Directory & Search engine blog directory eXTReMe Tracker Locations of visitors to this page  

    This page is powered by Blogger. Isn't yours?

    make money online blogger templates

Older Posts Newer Posts

The Four Color Media Monitor is powered by Blogspot and Gecko & Fly.
No part of the content or the blog may be reproduced without prior written permission.
Join the Google Adsense program and learn how to make money online.