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Thursday, March 28, 2024 

An investor criticizes Disney/Marvel's woke pseudo-strategy

According to the Hollywood Reporter, a prominent investor slammed Disney's woke direction that affected Black Panther and the Marvels films:
As the Disney board proxy fight nears its deciding day, activist investor Nelson Peltz is taking aim at what he calls the company’s “woke” film strategy, particularly as it pertains to Black Panther and The Marvels.

In a recent interview with The Financial Times, Peltz questioned the leadership of Marvel chief Kevin Feige and the larger movie strategy under Disney CEO Bob Iger. Though he said he did not want either leader unseated (Peltz is outwardly campaigning to take the board seats of current members Michael B.G. Froman and Maria Elena Lagomasino), he questioned how long Feige should remain and what the strategy should be moving forward.

“People go to watch a movie or a show to be entertained,”
Peltz said in the interview. “They don’t go to get a message.”

“Why do I have to have a Marvel that’s all women? Not that I have anything against women, but why do I have to do that? Why can’t I have Marvels that are both? Why do I need an all-Black cast?” he later said in the interview.

These comments recall similar anecdotes about former Marvel Entertainment chairman and CEO Ike Perlmutter, who is a friend of Peltz’s and a supporter of his proxy fight.

In Iger’s 2019 memoir The Ride of a Lifetime, Iger said he had received pushback on his idea to diversify the slate of Marvel movies and stop exclusively featuring characters who were white men. When presenting the idea, Iger wrote that one of the leaders of the Marvel team in New York, run by Perlmutter, told him “female superheroes never drive big box office.” But Iger decided to move forward.
I would just argue that it's not that superheroines don't have big box office potential, but rather, that the assigned screenwriters haven't a clue how to write them, and it's just gotten worse courtesy of the woke directions now being taken that have affected even DC adaptations. Take the Catwoman movie starring Halle Berry in the mid-2000s, for instance. That was perfectly dreadful, and the Elektra movie around the same time starring Jennifer Garner was no improvement. In hindsight, it's kind of surprising anybody would enable the 1st Capt. Marvel movie to gross nearly $400 million at the box office based on its own PC adherence, but, as seen last year, that's all changed to a serious financial disaster with The Marvels as a sequel. People are beginning to catch on to how bad these films become when they're subjected to PC.

A writer for Red State says he hopes Disney gets rehabilitated, and makes a point the company's not evil, but being exploited by evil people. While this is true, it's unfortunately very exceedingly difficult for families and others with common sense to support them monetarily now, because of the way they're going, and that's why, if anything, maybe it'd be better if all their cartoon creations and the Marvel properties became public domain, as Mickey Mouse did at the start of the year. That way, they can be rebuilt far better in decades to come.

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  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
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