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Thursday, June 06, 2024 

Garfield movie turns a profit after all

According to Deadline, it looks like, while box office intake was slow of late, the Garfield Movie has proven financially successful as a result of its global gross so far:
Meanwhile, Sony’s The Garfield Movie reigns with a second weekend of $14M (-52%), global weekend of $41M, domestic cume of $51.5M, and global of $152.2M. Given those low family ticket prices, admissions for Garfield this weekend outstripped Furiosa again, with 1.3 million admissions to 700K admissions. Garfield’s average ticket price was $10.75 vs Furiosa’s $15.
Yes, a most pleasant surprise. Garfield's latest screen production - this time more animated than the mid-2000s films were - has turned out successful in its own way, though obviously a shame moviegoers are discouraged at this point from attending a lot of Hollywood movies because of how pretentiously PC they've become. Which, thankfully isn't the case here, as the following review by Jim Schembri points out:
As we all should know by now, cartoon feline Garfield, created in 1976 by comic strip artist Jim Davis (an executive producer on the film), is characterized by his love of eating and sleeping, his hatred of exercise and healthy living, and his “whatever” attitude to life in general.

All very politically incorrect – especially for a kids’ film, given that anything designed for that demographic is supposed to be a delivery vehicle for positive, progressive messages as well as entertainment. (Disney has proved that forcing this concept can lead to very costly failure.)

So, what an unalloyed joy it is to see that the creatives behind this wonderful movie (directed by Mark Dindal) have opted, quite decisively, to preserve all those qualities that have made Garfield an icon of the politically incorrect. Chalk it up as a blow in the Culture Wars.
That could explain why a lot of critics for major newspapers and TV/radio regrettably hate it, because the animators refused to follow their PC beliefs. Ironically, even if it did, they'd likely still hate it deliberately, and act like they have no idea what could go wrong. If movies are failing, it's because the PC crowd actually wants them to, even as they make themselves look unintelligible by refusing to guess, let alone analyse, what's wrong with the script.

As for Furiosa, if anyone's interested in knowing what a professional comics writer thinks of moviegoing experience, I found Canadian Jim Zub talking all about his and his wife's experience with commercials impeding upon the ability to enjoy the film (though at this point, it's apparent not many did regardless): Wow, so this left-wing writer really found it that bad with the commercials piling on, huh? Reminds me of an old MAD satire from the 1980s, at the time commercial TV was going out of their way to interrupt movies ad nauseum towards the end with infinite advertising. But, as unfortunately could be expected, Zub won't ask whether the film's impact was dampened by the PC notion of a "sexless girlboss". John Nolte comments like this:
First, this $200 million act of stupidity that dropped a sexless girl into a Mad Max movie flopped on Memorial Day Weekend. Then Furiosa was responsible for driving the Memorial Day Weekend box office to a 26-year low. Then, without any new competition, Furiosa came in third place in week two behind two children’s movies — Garfield and If. Mad Max with a Sexless Girlboss is dying at the domestic box office (still hasn’t topped $50 million after two weekends), dying at the worldwide box office (only $114 million after two weekends), and now we’re told this bomb is killing off an entire movie theatre.

“Stephen Goddard, the manager of Emerald Cinema Complex in [Emerald, Queensland], sold just 222 tickets to” Furiosa during its opening week, the Daily Mail reported. He says that these “disastrous numbers could spell the end of his 20-year business.”

He explained that a movie people actually want to see “would usually sell 1050 tickets in a week,” so he “will probably shut down.”

“Back in 2006 to 2009,” he said, “the top movies sold 4500 – 5000 seats, We did 66,000 seats all through that period. We will do possibly 30,000 seats this year if we are lucky.”

“We will probably shut down, quite truthfully,” he added, “and I know that Mount Isa [cinema] is in the same boat. I have spoken to them and they are looking at it.”

You produce a Mad Max movie without Mad Max, and then, instead of making the character of Furiosa a hot babe with some sex appeal, the filmmakers took a lovely actress with sex appeal, shaved her head, and gave her the body of a 14-year-old boy.

Who wants to watch that?
Not me. At this point, what they're doing is humiliating women. Also lost in all this junkyard mountain is the question whether the filmmakers have any creative freedom allowed by the studios. One day, we may discover they no longer did by the time such a film was made. Alas, liberals like Zub show no interest in commenting on such challenging issues regarding artistic freedom even in comicdom. And then we wonder how the comics medium's collapsing along with moviemaking.

It's great the Garfield Movie's actually succeeded in its own way. But to be sure, depending on how you view the issue, even more adult movies have to be able to avoid being PC if the filmmakers really want to draw in audiences. And today's filmmakers clearly don't have what it takes to accomplish all that.

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  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
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