A new franchise titled "New-Gen"

Variety announced there's a new comic being turned into a multimedia franchise called "New-Gen", which is reportedly distributed by Marvel:

New-Gen Universe, Inc. is launching its first consumer products initiative at San Diego Comic-Con, debuting an exclusive collector’s trading card set made with Cryptozoic Entertainment to celebrate its Marvel-distributed comic series.

Just 300 convention exclusive boxes exist worldwide for the July 23–26 event, making this among the rarest “New-Gen” collectibles released to date. Designed solely for the convention, the set also builds momentum for the upcoming 3D CGI animated series “New-Gen Nanobot Heroes.”

In the comic, twin brothers Sean and Chris learn their bodies have been enhanced by nanotechnology, thrusting them into a fight against the villain Deadalus within a futuristic world where nature and technology exist side by side.

“New-Gen” was created by J.D. Matonti, Julia Coppola and Chris Matonti and has grown from its Marvel-distributed comic book origins into a transmedia franchise spanning publishing, animation and consumer products. The Comic-Con cards give fans a tangible link between the source comics and the animated series still to come.

While I think it's great somebody wants to create their own franchise, and turn it into animation to boot, why must they rely on a publisher as unreliable as Marvel's become for distribution? They're being very foolish there. I wish the creators good luck in selling New-Gen, but would appreciate it much more if they found a different distributor instead. And perhaps if they focused foremost on the comics writing/illustrating, and not get carried away by turning everything into a whole franchise relying on toy merchandise, because that hasn't done many favors for comicdom in the end.