Some history of Animerica magazine

Aftermath tells some history of an early magazine that gave coverage of Japanese anime, Animerica, which was in publication from the early 1990s to the mid-2000s:

Animerica Magazine was the closest thing the West had to a Reader’s Digest for otaku, by otaku. The monthly magazine, published by Viz Media, by and large did everything I strive to do in covering anime and manga: write explainers for universe readers, elucidate why a show or its creators matter through easy-to-read columns, exclusive interviews with voice actors and animators, and put folks on to when the new hotness will drop and where they can check it out. The issues I copped had one major difference—and one that hit me as a bit saddening to read in retrospect. Animerica Magazine is the last vestige of an industry for that kind of neuron-firing bliss you can get from scrolling through a webpage. You can only get this visual splendor by flipping through its pages.

Each issue of Animerica Magazine followed a format that’s equal parts pleasantly archaic and entirely backward compared with how online publications prioritize anime and manga. Instead of anime and manga (if they’re lucky) existing as a tucked-away vertical covered by one person in a staff filled with writers and content geared elsewhere, anime and manga are the magazine's centerpiece. Duh, it’s in the name. It's both humbling and heartening to flip through a magazine and see how much work and interest was put into a medium compared to how today feels like we’re still catching up to covering the medium in earnest. Much of my wistful nostalgia is encapsulated by Animanga’s layout. [...]

Even with the hindsight I have as an anime journalist, I found myself learning new information from a magazine two years older than myself. Chief among them was learning why Dragon Ball Z came to the U.S. before Dragon Ball (tldr: more action), the initial episode order (26), and how the Saban version of the show was marketed to 8- to 10-year-olds, hence the censorship. Hearing all this insider information from Gen and Cindy Fukunaga, the husband-and-wife duo who led its U.S. production in the halcyon days of Funimation, felt like an archaeologist brushing dust off a T. Rex tooth. The magazine had the wherewithal to dedicate four pages to illuminate readers on the many puns in its characters’ names and a mini-history of its video games back, a testament to the forward-thinking Animerica had in its coverage of a series that’d become synonymous with the genre.

On the subject of Haim Saban's onetime production studio and localizations, I don't find them appealing in retrospect, and today, I make an effort to avoid his editions, if and when I watch anime. One of the most annoying things about some early examples of localization dubbing is that the USA producers would attach all these ridiculous bells and whistles like third person narrators and other sound effects that might not appear in the original edition, and of course, there's the little matter of removing all that's Japanese about certain dubbed productions, which strongly suggested at the time the USA marketers didn't consider Japanese culture even remotely compatible with US culture. Japan does have its flaws, and there's examples where I came away feeling angry, but there are still plenty of positives you can find by distinguishing. I've got a feeling that, if a country like Bulgaria had even half the industry Japan does, the USA's distribution specialists would still do everything they could to drastically alter even cartoons from Bulgaria so they'd be all but unrecognizable in US localization, with no cultural aspects emphasized, if at all. Though I do wonder why a leftist like Hayao Miyazaki's the one who got to determine and champion his visions, while most other animators didn't.

Animerica may be long gone, but I'm sure it had advantages in print that online sites don't always have, with the main one being that you can sit down on a couch and relax, reading various news articles and interviews that gave insight into how the anime industry was doing at the time. But, modern web technology clearly won out, and now, not many specialty magazines exist in print for the subjects. Though arguably, if we bring up Wizard, they probably did more harm than good to comics in their 2 decade print journey based on the favoratist approach they had, laced with crude humor at times, yet if they were still around today, they'd doubtless go "woke". Perhaps even Animerica would do the same? They wouldn't do anime/manga any favors if they did.