The history of the Super Why cartoons and comics

Animation Scoop interviewed Angela Santomero, an animator who created the Super Why cartoons 2 decades ago on PBS, and which has been adapted to comics as well:

Jackson Murphy: You created “Super Why!” back in 2007. What have you loved about the overall impact this brand has had over the last 20 years?

Angela C. Santomero: Oh my God. You’re gonna make me cry. It was my Master’s Thesis when I was at Teachers College at Columbia University — the idea that we did have a longitudinal study that proved that kids were learning to read from the show, but also, of course, that they were loving the show and loving to read. All of the stories that I’ve heard from parents over the past 20 years have been amazing.

Provided it's not something where wokeism was forced upon it, it'll make a great source for adaptation to comics, and a good source for children's reading.

JM: So there’s been such a rise, I feel like, in the last 20 years, since “Super Why!” started, of comic book movies. Superhero movies. And kids really being interested in this look and this style of storytelling. Have you seen that firsthand, especially now diving into the new show?

AS: Yeah. And what’s so fascinating is we wanted to bring that idea to preschoolers — you could start reading with a comic book and that it is just as legitimate as reading a… chapter book. We did an episode on the original show that was written by Alex Breen, who’s also a co-creator on this series. Kids LOVED the comic book aspect. We had so much fun with the villains — mischievous, really. That idea of how we can get kids to read and the skill to learn to read and all those tools through this format became something we really got excited about to do as its own series.

JM: Were there fascinating aspects for you and your team of specifically bringing this look to life? Did you look at a lot of comic books and study that?

AS: Yes. We’re so research-based, so we dive in from a content analysis, “What’s been done for preschoolers?” Or the fact that five year olds are watching Batman. How do we deliver on that level of action adventure to really make sure we’re delivering on that comic book sensibility, but also be true to the mission of the series, which is to teach kids to read?

I take issue with the part about having fun with the villains, however, because again, that's taking a serious risk of glorification of badness. And youngsters are watching Batman cartoons? Well of course I realize the animated series of the 1990s was a Saturday morning style product, but all the same, should the Masked Manhunter be considered totally children's material? In the comics, it's been far from that for a long time. There was an animated Superman series that came at least a few years after Batman's began, and I honestly wonder why that doesn't get the same regard as Batman's cartoons. Just because it may have less episodes, that makes it less important? Please.

JM: I’ve seen some activities online / social media for “Super Why’s Comic Book Adventures”. What goes into marketing these days with activities for kids?

AS: A lot of it is reaching out to the parents and making sure the parents understand the depth of what we do and how much fun / how much your kids will love it. Social media is about engaging. “Which character are you?” And while we’re doing that, we’re explaining who the characters are so parents have that tidbit of information to think, “Maybe I should be putting this on for our kids.”

It all depends on if they retain any suitability level that was kept before, and don't succumb to the whole notion of promoting LGBT ideology in the cartoons and comics proper. Then, they'll have a valid entertainment product for children alright. As for social media, I hope they realize it's not all fun and games. There's all sorts of predators and other horrific people lurking about there, and if any sane countries are drafting laws to prevent children from becoming vulnerable, that's important. Even if they're talking about marketing to adult parents on social media, it's still strongly advised to be careful in how you deal with the topic of social media.

Here's also an interview from Total Licensing:

There are worrying statistics around the level that children are reading at. How will the show help that?

Those statistics keep me up at night — too many of our children are reading below grade level. But here’s what thirty years has taught me: kids don’t dislike reading. They dislike feeling powerless.

When a child uses her letter sounds to defeat The Eraser, or unscrambles words to set things right, reading stops being homework and starts being a superpower. Every episode is built on the real foundational skills — letter and letter-sound knowledge, phonological awareness, phonics and decoding, spelling, vocabulary — but children experience them as play. If we make reading feel powerful at four by being Super You, they’ll love it at fourteen.

Have you worked with researchers, parents and educators on the show?

Always — that’s non-negotiable for me. Everything I’ve ever made starts with watching real children. We worked with PBS KIDS to do formative research with kids and parents in scripting: if a four-year-old doesn’t get it, we go straight back to the drawing board. And we worked with top-tier literacy advisors to make sure every skill in every episode is the real deal. Our children deserve nothing less than our very best.

I should certainly hope she's worked with parents, and sane parents too at that, because in this day and age, it's vital that an atmosphere that's safe for children in animation and comics be retained. If anybody thinks animation can be used for telling adult stories, it should be in what's written and marketed for adults, and not children. I'm sure it's possible to make different types of cartoons and promote them for different audiences without any confusion, and if marketers haven't done it yet, they'd do well to distinguish between age gaps now.

I wish Santomero well in promoting the comics adaptations, and hope she retains a family friendly angle that I assume the cartoons followed as well. Then, reading can become an important challenge for children even on paper.