The Four Color Media Monitor

Because if we're going to try and stop the misuse of our favorite comics and their protagonists by the companies that write and publish them, we've got to see what both the printed and online comics news is doing wrong. This blog focuses on both the good and the bad, the newspaper media and the online websites. Unabashedly. Unapologetically. Scanning the media for what's being done right and what's being done wrong.


Belgium: a land full of comic books

According to Expatica, Belgium has a collosal output of comic books (the name for them in French is bande dessinée), and tons of people read them:
BRUSSELS – Almost two-thirds of the books bought in Belgium are comic books, according to a study published on Wednesday.

La Derniere Heure reported that Wallonia’s culture minister Fadila Laanan had commissioned a survey into the state of reading in the French-speaking community.

It found EUR 232 million was being spent on books in French, with 62 percent on 'bande dessine' tales about Tintin and other comic characters.

Publishing houses in Wallonia and Brussels raked in EUR 227 million in 2003 alone.
Wow! And according to this related item:
"Youngsters started to draw comics wanting to become famous one day. That's why there are so many comic artists here," De Graeve says.

About 80 percent of comic books printed in Belgium are exported, so Belgians are used to the fact that many of their authors are recognised and respected internationally.
Of course, France is a major competitor in this field:
Angoulême highlights the fact that France has become one of Belgium's main competitors in the field of quality comics.

"France is becoming more important in comics. You see more young artists being published there than in Belgium. But if you bear in mind that France is a big country and Belgium a small one, I think there is still relatively more creativity in Belgium," De Graeve says.
I've got a few Asterix books at home, that's the comic book from France I've been most attached to. But look at that, how in contrast to the United States, in Europe, children have much more of an interest in comic books/strips than across the Atlantic. My guess? Because, simply put, parents are encouraging them to read. If parents in the US were to do the same, and encourage reading, starting with anything that is available that's suitable for children, then maybe a case could be made to make the flagship Marvel and DC comics kid/family friendly again!

Comic book dedication is one thing where Europe is way ahead of America on. That's why, in the US, we have a lot of catching up to do.

If you understand French, you can visit La Maison de la Bande Dessinée, Brussels BD Tour, and The Angoulême Festival.

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